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Podcast Episode #104 – Vibe Marketing Instead of Viral Marketing
Something will go viral on Tuesday, we'll scramble to create our version by Wednesday, and by Thursday, it's already over. We're running faster and faster.…
Business Growth and Digital Marketing News & Tips 09-28-25
Stephen Covey’s timeless advice, “Begin with the end in mind,” has stuck with me for a very long time, and it guides how I approach…
Why You May Not Be Getting the Best ROI with Your Current Digital Marketing Agency
You signed on with your digital marketing agency because you wanted results — more leads, more sales, more growth. But here you are, months (maybe…
Don’t Panic: Technical Causes of Traffic Decline
Few things can spike more anxiety for a business owner or marketing director than watching your website traffic suddenly and unexpectedly drop. You’ve worked hard…
Podcast Episode #103 – The Illusion of Progress: Why a Clear Vision Makes All the Difference
Stephen Covey’s timeless advice, “Begin with the end in mind,” has stuck with me for a very long time, and it guides how I approach…
The Importance of Consistency in Online Listings for Local SEO
In today’s digital marketplace, local businesses depend on visibility. While a strong website and an active social presence are essential, one often-overlooked factor in local…
Repurposing Content with AI: Turning One Asset Into Many
Marketers often invest heavily in creating one “big” piece of content (like a white paper, webinar, or landing page). Imagine taking that one piece and…
Podcast Episode #102 – Customer Service Lessons from The Disney Institute
If you’ve spent any time in business, you’ve probably read your fair share of books that talk about customer service, culture, or leadership. A lot…
Evolving after 100 Podcast Episodes: A New Format for Busy Business Leaders
Hey everyone, this is Chris Auman, President of Sanctuary. First, I want to thank you for listening and being part of this podcast journey. Hitting…
Business Growth and Digital Marketing News & Tips 09-14-25
Google is moving fast to make AI Mode the new normal in search, and the shift isn’t subtle. Alongside this rollout, they’re pulling back visibility…
Fixing the Marketing Math
From a Recovering CPA Who Still Loves a Good Spreadsheet "Half the money I spend on advertising is wasted; the trouble is, I don't know…
Keeping Your Content Aligned With Changing Search Trends
Online habits are constantly changing. That’s why it is so important to understand how your audience is using new tools and finding your business in…
How to Build Brand Awareness with PPC Advertising
Brand awareness is crucial for any business growth. Pay-per-click (PPC) advertising is a great tool for leads and sales, but should not be overlooked for…
Business Growth and Digital Marketing News & Tips 08-29-25
Many people think of digital marketing as a way to bring in new leads. But if that’s all you’re focused on, you’re leaving revenue and…
Podcast Episode #101 – Marketing Brief: 3 Reasons Why You Need a Comprehensive Digital Marketing Strategy
Marketing Brief is a short, regular segment of the Academy Podcast where Chris shares three actionable insights to help marketers and business owners grow their…
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