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The Academy - Newsletter050122

Business Growth and Digital Marketing News & Tips 06-06-25

Today, let's discuss how Google’s dominance in search is being tested and why we should all understand the challenges they face.If you've seen the recent biopic…

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Marketing-Brief-052825

Marketing Brief: How The Times They Are A-Changin’ with Google

NOTE: Stay tuned for an upcoming podcast where we’ll dive into the potential upside of all the changes happening at Google—and what it might mean…

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The Academy - Newsletter050122

Business Growth and Digital Marketing News & Tips 05-18-25

Today, let's discuss how Google’s dominance in search is being tested and why we should all understand the challenges they face. AI tools and shifting user…

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Marketing-Brief - Marketing Innovations

Marketing Brief on Marketing Innovation

Marketing is evolving faster than ever, and three recent innovations are pushing the boundaries of what’s possible. These aren’t just emerging trends—they’re live, active shifts…

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The future of Google

Marketing Brief: The Future of Google

AI tools and shifting user habits are reducing reliance on traditional Google search. Antitrust actions threaten Google’s advertising dominance. Users are turning to a wide…

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Marketing-Brief-050725

Marketing Brief: SEO, AEO and GEO

NOTE: Check out our podcast episode that explores these concepts in more detail! What's the difference between SEO, AEO, and GEO? Traditional SEO is still…

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The Academy - Newsletter050122

Business Growth and Digital Marketing News & Tips 05-04-25

We recently attended the Persistent Leadership Conference last week, presented by Leadership Stark County. The day was full of great advice, exercises, and discussions from a…

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Marketing Brief: The Rise of AI Agents

Three Big Takeaways that You Need to Stay Ahead This Week: AI agents will soon drive many marketing and purchasing decisions, not humans directly. Marketing…

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The Academy - Newsletter040422

Business Growth and Digital Marketing News & Tips 04-20-25

SEO is Hard. When I started in digital marketing, SEO seemed like a complicated and daunting practice. Looking back, I feel like an adult who’s…

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SEO is hard

Marketing Brief: What You Need to Stay Ahead This Week

SEO is Hard. When I started in digital marketing, SEO seemed like a complicated and daunting practice. Looking back, I feel like an adult who’s…

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Business Growth and Digital Marketing News & Tips 04-06-25

And... we're back. Hello everyone! We've taken a short break with our newsletter, but we're back, providing the tools, tips, news, and advice that you…

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Marketing-Brief-033125

Marketing Brief: What You Need to Stay Ahead This Week

Hello everyone! There’s so much news, advice, and information out there. You can’t read it all — even if it’s a short list of the…

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Marketing-Brief-032525

Marketing Brief: What You Need to Stay Ahead This Week

Hello everyone! There’s so much news and information out there. You can’t read it all — even if it’s a short list of the best…

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Marketing-Brief-031125

Marketing Brief: 3 Takeaways You Need to Stay Ahead This Week

Hello everyone! There’s so much news and information out there. You can’t read it all — even if it’s a short list of the best…

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Marketing-Brief-022425

Marketing Brief: 3 Takeaways You Need to Stay Ahead This Week

Hello everyone. Happy Monday! There's so much news and information out there and we can't read it all -- even if it's a short list…