News

Business Growth and Digital Marketing News & Tips 08-01-25

Google is quietly attempting to reinvent how search works — again. Their new experimental feature, Web Guide, organizes search results into topic-based clusters instead of…

Business Growth and Digital Marketing News & Tips 07-18-25

The way people find information online is already changing fast, and that change is accelerating. If your business depends on being discovered through Google or…

Business Growth and Digital Marketing News & Tips 06-27-25

AI isn’t just hype—it’s becoming the engine behind smarter, more efficient, and more competitive businesses. While manufacturers are seeing some of the biggest gains, the…

Marketing Brief: Finding Our Place

Lately we've all heard rumblings that AI is coming for our jobs. But, as history has shown, change has always happened throughout history, and humans…

Business Growth and Digital Marketing News & Tips 06-06-25

Today, let's discuss how Google’s dominance in search is being tested and why we should all understand the challenges they face.If you've seen the recent biopic…

Marketing Brief: How The Times They Are A-Changin’ with Google

NOTE: Stay tuned for an upcoming podcast where we’ll dive into the potential upside of all the changes happening at Google—and what it might mean…

Marketing Brief on Marketing Innovation

Marketing is evolving faster than ever, and three recent innovations are pushing the boundaries of what’s possible. These aren’t just emerging trends—they’re live, active shifts…

Business Growth and Digital Marketing News & Tips 05-18-25

Today, let's discuss how Google’s dominance in search is being tested and why we should all understand the challenges they face. AI tools and shifting user…

Marketing Brief: The Future of Google

AI tools and shifting user habits are reducing reliance on traditional Google search. Antitrust actions threaten Google’s advertising dominance. Users are turning to a wide…

Marketing Brief: SEO, AEO and GEO

NOTE: Check out our podcast episode that explores these concepts in more detail! What's the difference between SEO, AEO, and GEO? Traditional SEO is still…

Business Growth and Digital Marketing News & Tips 05-04-25

We recently attended the Persistent Leadership Conference last week, presented by Leadership Stark County. The day was full of great advice, exercises, and discussions from a…

Marketing Brief: The Rise of AI Agents

Three Big Takeaways that You Need to Stay Ahead This Week: AI agents will soon drive many marketing and purchasing decisions, not humans directly. Marketing…

Business Growth and Digital Marketing News & Tips 04-20-25

SEO is Hard. When I started in digital marketing, SEO seemed like a complicated and daunting practice. Looking back, I feel like an adult who’s…

Marketing Brief: What You Need to Stay Ahead This Week

SEO is Hard. When I started in digital marketing, SEO seemed like a complicated and daunting practice. Looking back, I feel like an adult who’s…

Business Growth and Digital Marketing News & Tips 04-06-25

And... we're back. Hello everyone! We've taken a short break with our newsletter, but we're back, providing the tools, tips, news, and advice that you…