Online Marketing :


What we do to market your website

Having a website is a necessary first step to promote your business online, but it’s only the first step of many. Having a website and an address means nothing to the outside world if you haven’t planned on how you’re going to tell people about it. When you put your website online for the first time, it’s essentially the world’s smallest needle, hidden in the world’s largest haystack. Your potential customers will never find their way without a plan to guide them there.

At Sanctuary, we offer a comprehensive menu of online marketing solutions and tools that will help you start the traffic flowing and keep customers coming back for more. Again, we never start a project without planning and with your goals and budget in mind. From this starting point we can help build the perfect marketing solution that fits your needs.

Our services can include all or just some of the following:

(SEO) Search engine optimization services
Keyword and key phrase discovery
Competition analysis
Web directory research and submission
(PPC) pay-per-click campaign management
Keyword specific content creation
Email marketing
Blog hosting, blog promotion and management
Extensive reporting and analysis.
Consulting

Give us a call or shoot us an email. We’ll have a solution that’s right for you.

Keyword and keyword discovery

For us, online and search engine marketing starts with research. At SMG we want to determine if it makes sense for your business to market online before we take your hard earned money. We believe in providing you keyword discovery research first. This essentially means that we report on all the keywords and key phrases related to your products and services that people have used in the last 60 days. Once we have this information in hand, we’re able to determine the best course of action for your marketing plan based on fresh, real world results.

Determining the exact keywords and phrases that potential customers use when searching for your products and services is extremely important. The results are very specific too. When we’re completed you’ll know exactly how many searches were completed and how many competitor sites target those same keywords. You might be surprised when there are many more searches for a key phrase like “Special Round widgets” instead of “Bob’s Widgets”. You might also realize that there are a lot of competitors targeting a specific key phrase (making it hard to rank well) and that a similar key phrase is virtually untapped as far as competition but still returns great search numbers. By properly utilizing this research it helps us determine a very targeted plan to optimize your website.

Online Marketing Services and SEO (Search Engine Optimization):

Beyond the initial research, online marketing consists of many things. The most popular initiative includes getting properly listed in popular organic search engine listings like Google search results, Yahoo and MSN. This is called SEO or Search Engine Optimization. Our goal is to get you positioned in the top 10 search results for your business’s most relevant keyword searches. Once you’re positioned well, you’ll increase your traffic and revenue. Our goal is to get you to the top by fully optimizing your website and content - among many other specialized techniques.

Again, we’ll base your campaign off our initial research so every decision we make will be backed by real world data so you’re confident that your advertising dollars are well spent. Read more >

Pay-Per-Click Campaign Management:

Another way to get immediate results is to run a pay-per-click campaign. Anyone can sign-up for a Google Adwords account or Yahoo PPC account, choose keywords and start a campaign based on your marketing budget. Based on the amount you want to pay per click, your ad will show up on the right side of the search results when someone searches for your keyword/phrase.

The price of a “click” depends on the category you want to be positioned within and can range from pennies to many dollars per click. The good thing is that you’re not charged unless someone actually clicks on the link and visits your site, so it’s a very targeted way to spend your advertising dollars. If this is something that you don’t have time for or feel that it’s better handled by someone more experienced, we can help. Based off of our initial research we’ll recommend keywords to target for your campaign, set up your account and spending limits, monitor the campaign and provide final reporting at the end.

We’re also able to monitor and precisely hone your campaign based on individual keyword ROI (Return on investment) and integrate fraud detection tracking so you’re sure that your money is spent wisely.

Our price starts at $300/per month + the cost of “clicks”

Please contact us to discuss our PPC management services further.

Permission E-mail Marketing: (Subscriber Manager)

We believe that once you get someone to visit your website you shouldn’t miss a chance to retain some contact information so you can stay in touch with that client or potential customer periodically over time. Staying “top-of-mind” when your potential client is ready to purchase is a key ingredient to effective marketing.

Our e-marketing software that we call “Subscriber Manager” allows you to easily integrate and manage e-newsletter subscriptions on your website as well as design, manage and schedule email “sends” to your subscriber base. The service allows users to easily subscribe and unsubscribe without your involvement via your website so the management of your email list is simple and automated.

The system includes a robust online editor so you can design and manage your sends. It also features a double opt-in sign-up process that ensures you won’t be charged with “spamming” because the subscriber has explicitly given permission to receive information from your company.

You may also include auto-responders upon sign-up that allow you to send information, coupons, special offers, etc. automatically when someone signs up on your site. All of this is backed with an extensive stats program so you can track how many people opened your newsletter, how many people visited your website and more! For more information or a demo account please contact us today.



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