About Chris Auman

Business Growth and Digital Marketing News & Tips 10-02-22

Responsive search ads can be so powerful for testing your messages and finding exactly the right combination of words and statements to connect with your…

Podcast Episode 45 – How customer journey mapping can increase sales

Today on the Academy I wanted to talk about how to close more sales. Sounds like a great topic right? I mean, who doesn't want…

Podcast Episode 44 – How your relationship-building type can bolster or derail your effectiveness

For most people and businesses, relationships are at the heart of what makes them happy AND successful. As a business owner, I know firsthand how…

Business Growth and Digital Marketing News & Tips 9-18-22

The Flywheel Model leans on inbound methodology to build a strong brand that properly serves the market and creates natural momentum to achieve improved results…

Podcast Episode 43 – An interview with Matt Bailey – Entrepreneur, Marketer, Author, Speaker, Educator

Today on the Academy I'm going to be having a wide-ranging conversation with Matt Bailey from SiteLogic. Matt is an industry-leading marketer, educator, speaker, author,…

Podcast Episode 42 – Why defining your company purpose can be a game changer

Today on the Academy I wanted to talk about goals and purpose as it relates to starting and running a business. For many people, goals…

Business Growth and Digital Marketing News & Tips 9-04-22

Are you struggling to fill positions within your company? Hiring isn’t just an HR function; digital marketing can play a huge role in attracting the…

The Flywheel Model

There are many different models used by companies in an effort to achieve growth in both the short- and long-term. One of those models—the Flywheel…

Podcast Episode 41 – How inbound marketing can be different, and more effective, than traditional marketing

Today on the Academy I wanted to talk about Inbound marketing. If you've never heard of inbound marketing, check out episodes  #30 and #17 for…

Business Growth and Digital Marketing News & Tips 8-21-22

Email marketing is a particularly effective way of building and connecting with an audience. If you manage to get someone onto your email list, that…

Podcast Episode 40 – How to create a company that is Built To Last (Part 2)

Today on the Academy I wanted to talk again about how to build a lasting company. I'll do this by walking you through the 12…

Podcast Episode 39 – How to create a company that is Built To Last (Part 1)

Today on the Academy we'll be talking about how to build a lasting company. I'll do this by walking you through the 12 "myths" that…

Business Growth and Digital Marketing News & Tips 8-7-22

For millions of website owners, tracking their site’s performance with Google Analytics is a regular part of their process. But why do so many site…

Podcast Episode 38 – How digital marketing can help with hiring and retention

Today on The Academy we’ll be talking with Cortney Ayers and Lauren Zils, two extremely experienced marketers who currently lead many of the efforts here…

Podcast Episode 37 – An overview of how Traction and EOS – The Entrepreneurial Operating System can help you grow your business (Part 3)

Today on the Academy we’re going to be giving you a summary of the book Traction by Gino Wickman. This is part 3 in the…