About Chris Auman

A Local SEO Glossary of Terms

NOTE: This is an ongoing work in progress. Please email me if you'd like to contribute to this SEO glossary. To help you get started…

Yext, Localeze or UBL for Local SEO

I recently answered a question over at SEOMOZ and weighed in with my opinion on the value of these local search/business data distribution services and…

An effective link building strategy

I'm a huge proponent of building links through developing great content. We've had tremendous success generating traffic and links for our clients using this tactic…

Why Local SEO can be hard

It should be said before you begin a local SEO campaign, successful local SEO can be HARD. As with all good things in life, your…

Using Twitter to engage with local customers and clients

After trying to use Twitter in several different ways and finding little success over the years, I think I have enough failures under my belt…

Why Local Search Engine Optimization is Important for Small Businesses & Marketers

When you need a local service, what's your first course of action? Most people these days would say that they hop on their computer and…

The mobile website vs. app debate – What’s the best choice?

I've been asked many times regarding my opinion on whether a client should develop an app or just focus on their website. Apps are all…

Advice on creating low budget, informational YouTube Videos for your website

Ok, so over the years we've learned a few things about web video. We're by no means experts but here are some basic 101 tidbits…

Local Search – Analysis of how consumers find what they need

For consumers, local search is a near-daily ritual – 4 in 10 individuals use local search once a day, while two-thirds use local search at…

Local Business Listings Distribution Online – How to get it done right

"Every month, online consumers perform over 3 billion local searches online for nearby products and services." - Neustar Author's Note: This article is about why…

Why the Yellow Pages is not an Internet Marketing Strategy

People are continually asking my opinion about the Yellow Pages. My first question is "Which Yellow Pages"? Are you talking about the book that shows…

Online business reviews — Why they’re important and how to get them

Search engines want to return the most relevant results for their users and there are many different factors that figure into why one site ranks…

Local Search Marketing

Local Search Marketing is becoming more and more important. As a small business you're probably saying "yes, it's always been important". But I'm talking about…

Setting up multiple fake offices to get Google listings – Hades Awaits my friend

[caption id="attachment_250" align="alignright" width="168"] Image credit and tutorials here. Pretty kick ass image, No? http://tinyurl.com/cx8kys[/caption] You may be tempted to try and setup multiple fake…

The Big List of Local SEO’s (Hat tip to Mike Ramsey)

I recently met Mike Ramsey (Briefly) at the GetListed.org Local University (#LocalU) in New York City. I don't know Mike and I would hesitate to…