About Chris Auman

How Search Engine Optimization has changed

I was sitting here yesterday, eating my cheerios thinking how much online marketing has changed since I first started back in in 1996. Actually, I…

Using Twitter

I've said "no" for a long time. I've seriously resisted. But, about a month ago I finally gave in and have been drug, nails clawing…

Pay Per Click vs. SEO

Of the two major online marketing opportunities on the web, which one is the "best bet"? Many people struggle with this question and I believe…

10 Reasons why SEO takes time and an ongoing investment

(Updated 1/2022) “The strongest of all warriors are these two — Time and Patience.” – Leo Tolstoy To rank your website in the search engines…

How to choose a domain name

Getting started with a website begins with your address. The magical set of letters and numbers that all start with "http://" that allow users to…

What is SEO?

For those of you inquisitive individuals doing a search on this elusive, confusing term, I thought I would offer up my interpretation of what exactly…

How to write a great pay-per-click ad

If you are just starting out with PPC advertising you're probably wondering what separates a good ad from a bad ad - essentially an ad…

What is a blog? Getting started with blogging

I had a client contact me today about starting a blog and she asked me a series of questions that turned out to be a…

What is the semantic web and what can we do with it?

What is the semantic web and why should we care? Essentially the Semantic web is all about words and information. Specifically, it's an idea cooked…

How to guarantee email deliverability

The title of this article is a little misleading because there's really no way to guarantee delivery of your email marketing sends. Depending on the…

8 things that should improve your email marketing this year

I believe in the power of email marketing if it's used properly in your digital marketing strategy. That should include everything from properly setting up…

Advice on Landing Pages

Online advertising can be a messy business. It's very different than traditional advertising in that the traditional rules don't always apply. For example, when running…

16 ways to improve your email marketing this year

By: Chris Auman Editor: Dr. Soumitro Das I believe in the power of email marketing software if it's used properly. That should include everything from…

Paid vs. organic statistics

I found it kinda interesting the other day when I stumbled over some stats regarding which area of the search engine search results drive the…

Promote your site locally with Google local

So you say you want to advertise your local business but a full online marketing campaign is just too much investment for your small local…