About Chris Auman

Podcase Episode #78 – How B2B Marketing is Evolving: Strategies for Success in a Digital World

Today, let's explore how the world of B2B digital marketing is evolving. Our world has changed rapidly over recent years due to several key factors,…

Business Growth and Digital Marketing News & Tips 7-14-24

Implementing more personalization into your email campaigns is key to email marketing success in the age of tailored online experiences.  Data segmentation is crucial for…

Podcase Episode #77 – Visioning – Charting a course toward fulfillment and success (Pt. 2)

Today we're continuing the conversation around a concept called visioning. If you haven't heard episode #1 please head over there now. Visioning can be a…

The Power of Propinquity

Yes, you read that right. The word is propinquity. To be honest, I've just recently heard the word. It's odd, yet kind of fun to…

Business Growth and Digital Marketing News & Tips 6-28-24

You’ve heard the quote, “If you fail to plan, you plan to fail” —  and for good reason. Whether you just started your business or…

AI Search Stumbles: Google’s AI Overviews Need Work

Search engines are the cornerstones of our digital world, and Google, the current king (at the moment) of search, has been constantly trying to innovate…

Business Growth and Digital Marketing News & Tips 6-14-24

It’s as critical for search engines to understand your content as it is for your buyer personas. Developing an SEO content strategy that keeps your…

Digital Advertising Fraud and How to Fight Back

When you log into Google Analytics and see that your new ad campaign has an unbelievable amount of clicks and impressions, it’s hard not to…

Business Growth and Digital Marketing News & Tips 5-28-24

Establishing and strengthening relationships is a critical part of successfully growing any organization. At the heart of this goal is the concept of “nurturing”. Nurturing…

Podcase Episode #76 – Visioning – Charting a course toward fulfillment and success (Pt. 1)

Today we want to introduce you to a concept called visioning. Visioning can be a transformative process that holds immense value for both companies and…

Google Ads Spring Cleaning: Pausing Low-Activity Keywords to Sharpen Your Focus

Google Ads is about to get a little tidier. Starting June 2024, they'll be giving your account a spring cleaning by automatically pausing keywords that…

Business Growth and Digital Marketing News & Tips 5-14-24

Calculating return on investment (ROI) allows marketers to evaluate the success of their campaigns and determine which initiatives deliver the highest returns. However, accurately measuring…

What Does It Mean to Nurture a Customer?

Starting and then strengthening relationships is a critical part of successfully growing any organization. At the heart of this goal is the concept of “nurturing”. Let’s…

Business Growth and Digital Marketing News & Tips 4-28-24

Whether it’s urging visitors to make a purchase, subscribe to a newsletter, request a demo, or download a resource, a clearly written and well-designed call-to-action…

Business Growth and Digital Marketing News & Tips 4-14-24

Did you know? It’s five to twenty-five times more expensive to acquire a new customer than to retain an existing one. Increasing customer retention by…