About David Loughney

How to Boost YouTube Subscribers

Just like Google, YouTube is a large and powerful search engine. You can type in just about anything and find a video that relates to…

What is Sustainable Marketing and How Can You Leverage Social Media?

It’s always important to take the right approach with your marketing efforts. If you don’t find the right angle to connect with your target audience,…

Improving Facebook Ad Management

Facebook is a great place to advertise your goods and services. The size of the platform speaks for itself, and there are plenty of targeting…

Drive Action in the Buyer’s Journey with Social Media

The buyer’s journey is a fundamental concept in marketing. In most cases, when talking about any product or service of at least modest value, potential…

Tips for Setting Up New Business Social Profiles

Every business approaches social media in its own way. Some businesses love to engage with social channels and see these platforms as fundamental to their…

Using Social Media as a Shopping Platform

The popularity of social media needs no introduction. Billions of people around the globe have social media accounts, and countless hours are spent each day…

A Facebook Ads Strategy to Reach the Right Customers

While it seems like just yesterday that Facebook Ads was a new player in the digital marketing landscape, time has passed quickly, and this platform…

Your Followers (and Their Word-of-Mouth) Are Your Best Marketing Tool Yet

It’s hard work for any business to build an audience. In days gone by, building a following meant developing a group of people you could…

Building a Social Community with Hashtags

The power of social media marketing is no longer a secret. Companies have been using social media platforms in their digital marketing strategy to reach…

Facebook Ads Targeting: Finding Your Ideal Audiences

For years, Facebook ads have been one of the best ways to reach a targeted audience with your products or services on social media. After…

Organic Social Content Ideas to Help You Engage with Your Followers

Today’s small business owners need to get in front of their customers in ways far different than those in the past. To stay top of…

How to Grow Your Following on Social Media—and Why It Matters

As a business owner, your goal is to provide an excellent product or service for your customers. However, if you don’t make reasonable efforts to…

Audience Targeting Strategies for Social Media Ads

Social media advertising is essential if you are looking to expand your reach to new target audiences—and fast. Several studies show that organic reach is…

Tips for Running a Successful Facebook Ad Campaign

Recent estimates indicate that Facebook has over 2.6 billion users. And the typical active user spends nearly 40 minutes a day on the platform. With…

Retargeting Facebook Ad Traffic for Better Conversions

Have you been running Facebook social media ads for your company? Maybe you’re even having success—great click-through rates, low cost per results and awesome reach.…