About Julie Mamula

Seeing Favicons in Your Google Search Results? Here’s Why…

Have you noticed anything different in your Google Search results lately? Google added tiny favicon icons to its organic search results in January. It was…

Why You Should be Manually Selecting Facebook Ad Placements for Better Results

When setting up a Facebook Ad, it is common for ad placement to be set to “Automatic Placements” because that is what is recommended by…

Boost Your Digital Marketing Results with Personalization

If you want your company or brand to stand out, you need to personalize your digital marketing tactics to appeal more to potential customers. People…

New and Improved Ways to Test and Tailor Facebook Ad Copy and Creative

Testing different variations of copy and creative is critical if you’re trying to run a successful Facebook Ads campaign. You should constantly be testing out…

Push Notifications: What are They and Why are They Important?

When a notification pops up on your phone or computer, it’s pretty hard to ignore, right? That’s the whole idea behind push notifications, and the…

Are You Getting the Most of Your Google My Business Listing?

Google My Business (GMB), like all other Google platforms, continues to make innovative new features to help both local and national businesses get the most…

Shorter Isn’t Always Better: Strategic Approaches to Mobile Copy

Over a decade ago we were preaching “content is king” - long before the field of content marketing was an actual thing. Sure good design,…

The Value of Evergreen Content to Small Businesses

While the tools and rules of digital marketing constantly evolve, one truth remains: content is core to an effective website marketing effort. For a site…

The Secret to Ensuring Your Amplified Content Isn’t Just Click Bait

The places we spend our time on the internet these days (ahem, Facebook) are rife with junk to keep us entertained while we should be…

The Best SEO Strategy is Always About Your Customers (Not Google)

Great search engine optimization has always been, and will always be, about your customers. If you - or the company you’ve hired to do your…