About Kelly Brown

The Ins (and Not Outs) of Inbound Marketing

Great marketing doesn’t happen by accident. At least, not usually. If you just put out a few ads and hope for the best, you shouldn’t…

Marketing is a lot like Legos

Marketing is a lot like Legos— you can't build something great without a foundation, a plan, and a reliable process. Kelly tells us more about…

Is Keyword Research Dead?

It used to be that including keywords in tags and content was a surefire way to improve your site's visibility in search results. However, Google…

What is Responsive Web Design?

If you're reading this blog on your smartphone or tablet, you're not alone. Most of us are attached to our mobile devices and frequently use…

SEO: What is User Intent?

What's the User Intent of "Pizza" Long focused on technical strategies and tactics (keywords, H1 tags, page links etc) for optimizing websites, search-engine optimization experts have…

Is ThomasNet the SEO solution for manufacturers?

We provide online marketing services to a number of Northeast Ohio manufacturers. Last week I sat down with two separate manufacturing companies in the Canton area and…

Your Website is Never ‘Done’

Like many business owners looking for web design help, you may be eagerly awaiting the completion of your official website. While it will be a…

Why is Landing Page Optimization Important?

Taking the time to design a landing page for your website can boost your business by drawing more customers and increasing conversion rates. Landing pages…

Case Studies for Manufacturing Companies: Why They Work

In contrast to the diminishing returns of such traditional platforms as trade shows and print ads, online marketing efforts are paying impressive dividends for manufacturing…

Why is Local SEO Important?

More than 40 percent of online searches now focus on returning results for local companies, and Google, Bing, and Yahoo have changed their algorithms to…

What is Duplicate Content?

If search engines find duplicate content on your website, they might remove its pages from the results or downgrade them to lower positions. This can…

SEO: 9 Common Misconceptions

Optimizing your webpage for search engines is only part of the equation when it comes to boosting local visibility. If you're using broad SEO tactics…

Content Marketing: Blog posts vs. Landing Pages

Do you have thousands of newsletter subscribers? Are your sales reps are pounding the pavement trying to convert leads? Is your advertising budget strong, but…

Why is Responsive Website Design Important?

A responsive website design dramatically adapts itself to all mobile platforms, such as tablets, laptops and smartphones. It also manipulates the minimum and maximum pixel…

You Are More Than Your Website

Social media has upended traditional marketing strategies, changing the ways businesses communicate with their customers. Online marketing expanded the reach of businesses, finding new markets…