About Kelly Brown

How to Avoid Duplicate Content on Your E-Commerce Site

Despite featuring thousands of products on your e-commerce site, the amount of traffic being driven to it may be downright abysmal. What gives? Odds are…

Does Your Website Generate Leads?

A successful business website is one that actively generates leads on an ongoing basis. To ensure that this happens, you need to assess the effectiveness…

The Role of Social Media in Marketing Your Local Business

Everyone is aware that social media and online advertising have become major components of most digital marketing campaigns. However, some local small businesses still hold…

How S.M.A.R.T. are your Digital Marketing Goals?

[caption id="attachment_7790" align="alignleft" width="300"] S.M.A.R.T. Digital Marketing Goals[/caption] When it comes to digital marketing, many businesses take an approach akin to throwing mud against a…

How SEO is helping Ohio manufacturers grow their businesses

Ohio Manufacturing is not dead. At least, not from what I've seen. The manufacturers we work with, and there are more than you'd expect, have…

What can you expect when implementing a content marketing campaign?

Ohio business leaders are coming to embrace the concept of 'content marketing.' The transition from traditional outbound 'interruption' based marketing to an inbound or content…

Marketing Strategy: ‘Blog for Business’ or ‘Dial for Dollars?’

I recently took part in a very lively discussion on LinkedIn where someone posed the question: For a small company, are cold calls effective? Well this…

Quality vs. Quantity: The Content Marketing Dilemma

According to a recent study, by the Content Marketing Institute and Marketing Profs 64%  of marketers believe that producing enough content was their number-one challenge.…

PPC: How To Get More Bang for Your Buck

If you're not careful, you can flush a lot of money right down the drain with an ill-conceived Pay-Per-Click campaign.  Of course, that's true with…

Branded vs. Non-Branded Keywords

If the bulk of your site's organic search traffic comes from people searching for variations on your company name, congratulations! You've got name recognition --…

Customer Acquisition: How Much Should You Be Spending?

Professional marketers know the rule:  You don't make your money from the first sale. You make your money from the repeat business. The vast majority…

12 Internet Marketing Strategy Mistakes

1 - Not Having One I’m not (just) talking about the absence of any internet marketing activity here. Worse still, I’m talking about the lack of…

4 Reasons Why You Need an Digital Marketing Strategy

SEO ain't a strategy. Blogging, Facebook, Twitter, Email Newsletters….these ain't strategies either. They’re tactics at best. But more accurately, they’re “media channels”, communication mediums to…

How to Measure Conversion Using Google Analytics

In Digital Marketing, 'Conversion' is measured as the percentage of visitors who "perform desired actions based on subtle or direct requests from marketers, advertisers, and…

9 Great Google Analytics Features

Well, I got good news and I got bad news... The good news is -- Google’s added a TON of new features to Google Analytics. The…