Advertising

New and Improved Ways to Test and Tailor Facebook Ad Copy and Creative

Testing different variations of copy and creative is critical if you’re trying to run a successful Facebook Ads campaign. You should constantly be testing out…

Improve Your Google Ads with the New Explanations Tool

Google ads can be a great way to advertise your product or company. They can help drive traffic to your website and generate more leads…

Combined Audiences for Search Targeting in Google Ads

You have the option to now combine audience targeting to create special audiences for your search targeting efforts in Google PPC Ads. You can layer…

Visual Ad Formats are King on Google

Consider the impact of this statement on your ad strategy: 50% of online shoppers say images of the product inspire them to purchase. If your…

Google Lead Form Extensions Show Promise for Higher Conversion Rates

Why Does Google Think Lead Form Extensions are Effective for Businesses? Convenience: Users can complete the lead form directly from the search results instead of…

Offline Conversions Matter, Too! Start Tracking Store Visits in Google Ads

Did you know that you have the ability to track offline store visits in your Google Ads account? This can be extremely helpful when bringing…

Improve Your Campaign Performance with the New Facebook Inspect Tool

If you are utilizing Facebook ads for your business, you’re probably familiar with the Ads Manager dashboard, but may feel overwhelmed with all the reporting…

Everything You Need to Know About Spotify’s Expanded Ad Capabilities

Early in 2019, Spotify spent $400 million to acquire podcast companies Paracst, Gimlet and Anchor and has been busy building up a repertoire of exclusive…

Facebook Shrinks Mobile Newsfeed Ad Space

As of Monday, August 19, Facebook has modified the requirements for ad creative. This includes a change in the aspect ratios for images on it’s…

5 Best Practices for Retargeting Campaigns

Retargeting is an extremely valuable tool in the digital marketer’s toolbox. It can impact the bottom line of any business if done correctly. Using this…

Running a Sale This Spring? Create Urgency with This Sweet, New Tool!

Living in Northeast Ohio, I've heard firsthand from our brick and mortar retail clients that this winter was tough for business. You and your staff…

Beginners Guide to PPC Keyword Research: 7 Steps for Keyword Selection

If you have never used Google Adwords or PPC advertising as a marketing channel before, setting up your first campaign can feel overwhelming. You're probably…

5 Landing Page Optimization Tips for Increased Adwords PPC Conversions

If you find yourself frequenting the business section of your local Barnes & Noble or the Business section of Amazon's Book category, you've probably heard…

Improve your Small Business PPC Results with Google AdWords Ad Extensions

As a small business owner or marketing manager, you most likely have (or have often thought you should have) an active Google Adwords PPC account.…

PPC: How To Get More Bang for Your Buck

If you're not careful, you can flush a lot of money right down the drain with an ill-conceived Pay-Per-Click campaign.  Of course, that's true with…