Advertising

Branded vs. Non-Branded Keywords

If the bulk of your site's organic search traffic comes from people searching for variations on your company name, congratulations! You've got name recognition --…

LinkedIn as a pay-per-click (PPC) option for your online marketing

When reviewing your pay-per-click options, Google by far gets the bulk of the attention (and revenue). Google, Bing / Yahoo, and other search-based PPC models…

Social Media: Advertising vs. Customer Engagement

These days, the question should not be whether or not you should be using social media marketing, but how much you should be using and…

Sanctuary Marketing Group’s Guide to Facebook Advertising

Among social media networks, Facebook and, to a slightly lesser degree, Twitter are the kings. While it is true that there are countless other social…

How to write a great pay-per-click ad

If you are just starting out with PPC advertising you're probably wondering what separates a good ad from a bad ad - essentially an ad…