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Segmenting Success: How Behavioral Segmentation Transforms Email Marketing
In business, treating all of your leads the same way is a recipe for failure. If you see each customer as exactly the same, you’ll…
Importance of Email List Scrubbing
At this point in the evolution of digital marketing, few people need convincing of the value of an email list. Having a strong list is…
Continuous Improvement of Cold Email Campaigns When Open Rate and CTR are Low
There’s incredible opportunity in cold email, but it’s a challenge nonetheless. It’s never easy to close sales when sending out messages to strangers cold. Will…
Leveraging Marketing Emails in Your Product Launch Strategy
Launching a new product is a big event for any business. Whether you launch a new product a few times a year, or maybe only…
What’s the Best Time to Send an Email?
The power of email marketing is no secret. Sending marketing messages directly to the inboxes of people who have previously confirmed that they are interested…
How to Nurture Your Top Spending Customers via Email
The power of email marketing is no secret. If you have made it anywhere at all conducting business online, you’ve likely tapped into the potential…
Monthly Newsletter Ideas to Fuel Your Content Marketing Strategy
Newsletters are a great way to stay in touch with your audience and communicate information about new products, services, and ideas. Once you get your…
A Beginner’s Guide to Cold Email
Email marketing is a great way to engage with your target audience. Despite the many new digital communication tools that have become available over the…
Email Subject Lines: What Works?
Email marketing is a particularly effective way of building and connecting with an audience. If you manage to get someone onto your email list, that…
Podcast Episode 32 – Email marketing best practices
SUBSCRIBE TO OUR PODCAST Today on the Academy we’re going to be talking about email. No, not how to send an email to your friends…
Optimize Your Time with B2B Marketing Automation
The most valuable resource your organization has available is time. It’s easy to focus on how much money you have available for certain initiatives, or…
How to Pivot from Low Open and Click-Through Rates on Emails
Every marketer knows the value of a quality email list. With a good list on your side, it’s almost like you have a license to…
Expand the Value of Your Newsletter List with Email Automation
The value of an email newsletter list in digital marketing is no secret. When someone commits to receive your newsletter in their inbox periodically, they…
Podcast Episode 9 – Top reasons to use email in your marketing strategy
SUBSCRIBE TO OUR PODCAST Email marketing is one of the best ways to promote yourself and your business, whether you have a brick-and-mortar store or…
Never Let Leads Go Cold with Marketing Automation
For a marketer, leads are hard to come by. Sometimes, it's simply hard to find the right people to target with your products or services,…
