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Performance
Feature, Benefit, Feeling: A Framework for Improving PPC Ad Copywriting
There is simply no substitute for great PPC (pay-per-click) copy with Google Ads. Sure, you can do tons of keyword research, get to know your…
Navigating Website Spam and Fake Form Fills
It’s just a fact of life on the web that you are going to have to deal with some spammers on your website. The motivations…
How Privacy is Impacting Direct Traffic
In the big picture, increasing privacy protections for internet users is a good thing. There are many ways in which the privacy of online users…
How to Outperform Competitors with Facebook Ads
Facebook Ads are one of the best ways to reach your target market, no matter what market niche you happen to be in. With billions…
Winning with Conversion Value: A Guide for Non-Ecommerce Businesses
In the world of ecommerce, there are certain metrics that are just accepted as standard. One of those, conversion value, helps business owners to understand…
What You Should Be Getting Out of Your Monthly Marketing ROI Reports
A big part of running a business is making investments. While the biggest investment probably comes upfront when you first get started, you’ll continue to…
Calculating Customer Lifetime Value
It should be a business’ goal to extract as much value out of each customer as possible. It’s hard to acquire customers, so you want…
Content Marketing ROI
In the modern digital age, content marketing is among the leading ways to bring new customers and clients into your organization. That’s not a secret,…
Creating New Goals in Google Analytics
Google Analytics is considered a default tool for nearly every site on the web today. For most people, one of the first things they do…
How to Improve Conversion Rates on a Promotional Landing Page
Conversions are the ultimate goal of most ad campaigns. Unless you are running ads purely for brand exposure and nothing else, (which is typically a…
How to Be Successful with Google Display Ads
Google display ads represent one of the biggest opportunities on the web to put your products and services in front of a massive audience. With…
Click-Through Rates: Benchmarks + How to Increase CTR
For a digital marketer, click-through rate is one of the fundamental metrics that will be used in many different applications. It’s hard to talk about…
Podcast Episode 45 – How customer journey mapping can increase sales
Today on the Academy I wanted to talk about how to close more sales. Sounds like a great topic right? I mean, who doesn't want…
Integrating HubSpot with Google Analytics
For website owners and managers, Google Analytics is a must-have tool. The wealth of information available is simply too valuable to pass up, and as…
An Intro to Customer Success Metrics
If you operate in the B2B world, you succeed when your customers succeed. That sounds simplistic, but when it comes down to it, it really…
