SEO

Is Keyword Research Dead?

It used to be that including keywords in tags and content was a surefire way to improve your site's visibility in search results. However, Google…

SEO: What is User Intent?

What's the User Intent of "Pizza" Long focused on technical strategies and tactics (keywords, H1 tags, page links etc) for optimizing websites, search-engine optimization experts have…

Why is Local SEO Important?

More than 40 percent of online searches now focus on returning results for local companies, and Google, Bing, and Yahoo have changed their algorithms to…

What is Duplicate Content?

If search engines find duplicate content on your website, they might remove its pages from the results or downgrade them to lower positions. This can…

SEO: 9 Common Misconceptions

Optimizing your webpage for search engines is only part of the equation when it comes to boosting local visibility. If you're using broad SEO tactics…

The Massive Guide to Local Search Tactics

The following is a living, breathing, growing list of LOCAL search and SEO tactics. Treat it as a loose, step-by-step process that you can follow…

Local Search N.A.P. Template, Best Practices and Processes

I’ve found that processes are essential in business. Local search and SEO is no different. Having solid system and reviewing them on a regular basis…

Using Images for SEO Success

With the Super Bowl right around the corner, there’s always a ton of buzz around the commercials, of course.  Who’s going to have the best…

How SEO is helping Ohio manufacturers grow their businesses

Ohio Manufacturing is not dead. At least, not from what I've seen. The manufacturers we work with, and there are more than you'd expect, have…

4 Organic Search Marketing Trends to Look for

This year was an interesting year for SEO’s and internet marketing professionals alike.  With Google releasing algorithm updates like they were going out of style,…

A Local SEO Glossary of Terms

NOTE: This is an ongoing work in progress. Please email me if you'd like to contribute to this SEO glossary. To help you get started…

Yext, Localeze or UBL for Local SEO

I recently answered a question over at SEOMOZ and weighed in with my opinion on the value of these local search/business data distribution services and…

An effective link building strategy

I'm a huge proponent of building links through developing great content. We've had tremendous success generating traffic and links for our clients using this tactic…

Why Local SEO can be hard

It should be said before you begin a local SEO campaign, successful local SEO can be HARD. As with all good things in life, your…

Why Local Search Engine Optimization is Important for Small Businesses & Marketers

When you need a local service, what's your first course of action? Most people these days would say that they hop on their computer and…