SEO

Local Search – Analysis of how consumers find what they need

For consumers, local search is a near-daily ritual – 4 in 10 individuals use local search once a day, while two-thirds use local search at…

Marketing Strategy: ‘Blog for Business’ or ‘Dial for Dollars?’

I recently took part in a very lively discussion on LinkedIn where someone posed the question: For a small company, are cold calls effective? Well this…

Local Business Listings Distribution Online – How to get it done right

"Every month, online consumers perform over 3 billion local searches online for nearby products and services." - Neustar Author's Note: This article is about why…

Local Search Marketing

Local Search Marketing is becoming more and more important. As a small business you're probably saying "yes, it's always been important". But I'm talking about…

Setting up multiple fake offices to get Google listings – Hades Awaits my friend

[caption id="attachment_250" align="alignright" width="168"] Image credit and tutorials here. Pretty kick ass image, No? http://tinyurl.com/cx8kys[/caption] You may be tempted to try and setup multiple fake…

The Big List of Local SEO’s (Hat tip to Mike Ramsey)

I recently met Mike Ramsey (Briefly) at the GetListed.org Local University (#LocalU) in New York City. I don't know Mike and I would hesitate to…

Local search ranking factors (Distilled down for consumption)

What does it take to rank locally? Just like traditional SEO there are potentially hundreds or even thousands of factors that combine together and influence…

The benefits of getting listed on Acxiom

Acxiom is one of the largest data distributors online and one of the only services that actually charges a fee. Is the cost worth it?…

Keyword Research for a Local Business

Keyword research is essential to SEO, but I'm often challenged by the fact that it's hard to get good local information for a local key-phrase…

20 ways to take your local search rankings to the next level (Part 2)

This is part 2 of a two-part post covering ways to improve your SEO and local search rankings. In part 1 we focused on the…

20 ways to take your local search rankings to the next level (Part 1)

In a video and comments regarding local search rankings and SEO, Jeremy Sussman of Google Maps described Google’s local algorithm as having three main parts:…

How to check what search terms are being used by potential local clients

Research is an important part of effective local optimization and SEO. At the base level you need to know if it's worth your time and…

Why links are important and the right way to build them

This week we're talking about links and why they're so important to SEO. Yes, it might be a dry subject BUT it's a critical part…

4 ways to promote your business locally in the search engines

For many local, small businesses it’s essential that you’re found when local people search for what you do. It doesn’t happen magically though. Search engines…

The local search ecosystem

Optimizing for local search and SEO is important and it involves much more than just building a website. The following infographic shows the top ways…