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Panel Recap: How to Optimize Your LinkedIn Presence
I recently had the opportunity to speak on a panel hosted by the Canton Chamber of Commerce, where we dove into one of today’s most…
Marketing Brief: What You Need to Stay Ahead This Week
Hello everyone! There’s so much news and information out there. You can’t read it all — even if it’s a short list of the best…
Podcast Episode #90 – Personal Branding – The Artist Becoming The Art
Today, I want to take you on a bit of a journey — part cultural history, part personal branding, part reflection on how we show…
Podcast Episode #89 – Thoughts on Thought Leadership
Today, I want to talk about something that gets mentioned a lot within digital marketing and sales, but rarely unpacked in a way that feels…
Marketing Brief: 3 Takeaways You Need to Stay Ahead This Week
Hello everyone! There’s so much news and information out there. You can’t read it all — even if it’s a short list of the best…
Get More Engagement on Instagram with These Tips
Every time you learn to use Instagram hacks to promote your content, the rules and algorithms seem to change. Despite frequent updates, there are timeless…
Should you Partner with a Digital Marketing Agency for your Social Media Marketing?
Social media marketing is an important part of the digital marketing landscape. Around 75% of internet users utilize social media to research products and services…
TikTok’s New Search Ads with Keyword Targeting – What you need to know
In the social media world, every platform’s upgrade can feel like it’s changing the rules of the game. TikTok, the short-video behemoth that targets Gen-Z…
How Social Media Influencers Can Help You Build Trust and Expand Your Reach
Parasocial relationships have become more prevalent and more important in the past four years than ever before. A parasocial relationship can be described as a…
Podcase Episode #79 – Social Selling Best Practices
Today, let's talk about social selling. Social selling on social media platforms has become a cornerstone of modern sales strategies, particularly in the B2B space.…
Beyond the Basics: Advanced Tips and Techniques to Optimize Your LinkedIn Profile for Sales
Creating a compelling LinkedIn profile that "sells" goes beyond the obvious steps of adding a professional headshot and updating your bio and work history. These…
Harnessing the Power of Social Media to Influence Purchasing Decisions
In the digital age, social media has transformed from a platform for casual interactions into a powerful tool that influences purchasing decisions across various industries.…
Mastering Social Selling with LinkedIn Sales Navigator
Social selling has revolutionized the way businesses approach sales, allowing professionals to leverage social networks to find and engage prospects. Social selling has recently been…
The Power of Storytelling Through Social Media
When was the last time you were so caught up in a good story that it became all you could think about? The art of…
How to Harness the Potential of Instagram Stories
Establishing a strong social media presence has become an indispensable tactic for businesses seeking to forge meaningful connections with their target customers. Social media platforms…
