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The Intersection of Social Media and SEO – What you need to know
Introduction: The synergy between social media and Search Engine Optimization (SEO) is a strategic alliance that demands attention. It's not about elusive secrets or digital…
A Blueprint for Social Media Brand Consistency
With social media, brand identity isn't just a buzzword; it's the silent force shaping how your audience perceives you. As the online space becomes increasingly…
How to Create the Right Instagram Business Profile
Instagram is more than just a platform for sharing photos; it's a powerful social media tool within your business strategy. As of 2023, Instagram has…
Measuring SEO Success: Key Metrics to Track and Analyze
In 2023, there are a staggering 1.13 billion websites on the internet, but only about 200 million are actively used. Regardless, that’s a LOT of…
An Introduction to LinkedIn Ads
When you think about running digital ads for your business, you probably think first about the standard social media platforms and search hubs like Google…
The Importance of Mobile Optimization for SEO in the Mobile-First Era
When you are working through a website development project, you are likely doing that work on a computer. Whether it’s a desktop or a laptop,…
What is Threads and Is It Right for Your Organization?
If you spend any time at all on social media these days, you surely have seen some interesting developments. Things are always changing quickly, and…
A Quick Guide to Updating Your Facebook Business Page
Creating and maintaining a Facebook business page is one of the easiest promotional tools you have at your disposal. Business pages are free to create…
Leveraging LinkedIn InMail Ads for B2B Outreach
If you own or operate a business, you should be on LinkedIn. There are simply too many opportunities for connections available on this platform to…
How to Navigate Customer Service on Social Media
It’s the ability to communicate directly with customers that gives social media such tremendous power for businesses. Traditional forms of promotion don’t offer this interactive…
How to Outperform Competitors with Facebook Ads
Facebook Ads are one of the best ways to reach your target market, no matter what market niche you happen to be in. With billions…
Trade Show & Virtual Event Social Media Support
When you go through the effort to attend a trade show or to host a virtual event, you want to get maximum value out of…
Podcast Ep. #62 – Growth with Instagram – Foundational tips and secrets – Part 2
Today on the Academy we’re going to be talking again about Instagram. We're diving into part 2 of our series that's designed to help you…
Podcast Ep. #61 – Growth with Instagram – Foundational tips and secrets
Today on the Academy we’re going to be talking about Instagram. As a marketer and business owner during the day and an artist in my…
How to Boost YouTube Subscribers
Just like Google, YouTube is a large and powerful search engine. You can type in just about anything and find a video that relates to…
