Social Media

What is Sustainable Marketing and How Can You Leverage Social Media?

It’s always important to take the right approach with your marketing efforts. If you don’t find the right angle to connect with your target audience,…

Improving Facebook Ad Management

Facebook is a great place to advertise your goods and services. The size of the platform speaks for itself, and there are plenty of targeting…

Podcast Episode 48 – Everything I learned about social media growth, I learned from a book published in 1936

I’m sure you’ll be expecting me to unload a lot of specific tactical advice around “how” to do this. But today I’m going to focus on…

Drive Action in the Buyer’s Journey with Social Media

The buyer’s journey is a fundamental concept in marketing. In most cases, when talking about any product or service of at least modest value, potential…

Should I Have a Google My Business Profile?

The competition for attention on the web is fierce. No matter what it is you are promoting, you can be sure others are doing the…

Tips for Setting Up New Business Social Profiles

Every business approaches social media in its own way. Some businesses love to engage with social channels and see these platforms as fundamental to their…

Using Social Media as a Shopping Platform

The popularity of social media needs no introduction. Billions of people around the globe have social media accounts, and countless hours are spent each day…

A Facebook Ads Strategy to Reach the Right Customers

While it seems like just yesterday that Facebook Ads was a new player in the digital marketing landscape, time has passed quickly, and this platform…

Your Followers (and Their Word-of-Mouth) Are Your Best Marketing Tool Yet

It’s hard work for any business to build an audience. In days gone by, building a following meant developing a group of people you could…

Building a Social Community with Hashtags

The power of social media marketing is no longer a secret. Companies have been using social media platforms in their digital marketing strategy to reach…

Facebook Ads Targeting: Finding Your Ideal Audiences

For years, Facebook ads have been one of the best ways to reach a targeted audience with your products or services on social media. After…

Podcast Episode 13 – How to measure social media success

SUBSCRIBE TO OUR PODCAST Today on the Academy we’re talking about measuring the performance of your social media efforts. That starts with establishing why you…

Podcast Episode 10 – A quick overview of social media for business

SUBSCRIBE TO OUR PODCAST I encourage you to explore the theory and science of social media on your own because it can be complex and…

Social Media Metrics You Should Be Tracking to Measure Your Success

(Updated 1/22) Determining which social media metrics to measure in your digital marketing can be confusing and a bit overwhelming, and quite honestly hard to…

Organic Social Content Ideas to Help You Engage with Your Followers

Today’s small business owners need to get in front of their customers in ways far different than those in the past. To stay top of…