Social Media

The Role of Social Media in Marketing Your Local Business

Everyone is aware that social media and online advertising have become major components of most digital marketing campaigns. However, some local small businesses still hold…

Big data meets social marketing. Is your CRM Strategy changing with the times?

Database Marketing and CRM have always been about leveraging information (transactions, demographics, lifestyles, behaviors) to optimize company-to-customer relationships, right? It’s a win-win whereby: Customers are…

Using Twitter to engage with local customers and clients

After trying to use Twitter in several different ways and finding little success over the years, I think I have enough failures under my belt…

How to use Social Media – A guide for the disenchanted

I get a lot of questions about social media. Everyone hears the names and terms buzzing around the internet and on the news. Facebook. Twitter.…

Twitter or Facebook? Small Business Social Media Marketing

Twitter is another way to connect with people on social media and spread information about a particular subject. There are a lot of people that…

Can Adobe’s Social Analytics Make a Dent in the World of Social Analytics?

If you have done any research on Adobe's Social Analytics, you may already know a bit about it and what it promises to do for…

Best Practices for Adding Facebook’s ‘Like’ into Your Content

Currently, there are no marketing campaign methods that do not include an emphasis on internet marketing – at least not highly successful ones. There are…

Blog Commenting Moves To Facebook – Is This a Bad Thing?

Recently, we posted an article lamenting the aggressive assault on blog comments by spammers.  Up until recently, blog comments were a key tool for content…

How Mobile Devices Are Driving Social Networking Use

The truth of the matter is that mobile devices are where the future of social networking is. Not only that but this effects the world…

What the Heck Is Pinterest and Does It Have Any Applications for Inbound Marketers?

With the ever-changing world of the internet it can seem frustrating to try to keep up with what's new. The problem is that the importance…

Did Someone Just Diss Your Company on Twitter?

Companies, just like people, can get a bad reputation. The problem is that it is not always easy to find out what the “word on…

LinkedIn Kicks Facebook’s Butt…

...For B2B Inbound Marketers. Many of you reading this article came from one of our top lead sources, LinkedIn. With an audience of more than 120 million…

Social Media: Advertising vs. Customer Engagement

These days, the question should not be whether or not you should be using social media marketing, but how much you should be using and…

Everything I needed to know about Social Media I learned from Dale Carnegie

If you're like me, you've got limited time, limited attention and limited resources. If I'm going to invest my time in something, I want it…

Ten ways to use LinkedIn.com

What it is: Linkedin.com, the professional’s version of social media networking can be an effective way to grow your business. There are a number of…