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Strategy
3 Powerful Benefits of Local Business Partnerships
Most businesses naturally focus their time and resources on proven sales and marketing tactics to bring in new customers—think networking, sales calls, ads, social media,…
Are You Ready to Partner with a Digital Marketing Agency?
Establishing a robust online presence is crucial for your business’ success. Digital marketing offers endless opportunities to reach new customers, enhance brand awareness, and drive…
Podcast Episode #90 – Personal Branding – The Artist Becoming The Art
Today, I want to take you on a bit of a journey — part cultural history, part personal branding, part reflection on how we show…
Podcast Episode #89 – Thoughts on Thought Leadership
Today, I want to talk about something that gets mentioned a lot within digital marketing and sales, but rarely unpacked in a way that feels…
Tariffs and a Recession Talk Got You Nervous?
When the economy gets shaky, businesses start looking for ways to cut costs. And all too often, marketing is the first thing on the chopping…
Podcast Episode #88 – Looking back so you can move forward
As business leaders, we often feel the pressure to keep looking ahead, chasing the next big idea or opportunity. But what if the key to…
How AI is Changing the Digital Marketing World & How You Can Leverage It
As technology advances and digital transformation accelerates, artificial intelligence (AI) is becoming an indispensable part of the marketing landscape. Whether it's optimizing customer interactions or…
Podcast Episode #87 – The Human Touch: Thriving in an AI-Powered World
Hey everyone, this is Chris Auman, President of Sanctuary. Welcome back to The Academy, where you get the tools, tips, and advice you need to…
Regret-Proof Your Strategy: How Manufacturers Can Still Win at Digital Marketing Despite a Late Start
For many manufacturers—especially those in their second or third generation of ownership—digital marketing can feel like a giant leap into unfamiliar territory. There’s a lingering…
Podcase Episode #86 – Designed to Grow: Why Design is Key to Marketing Success – Part 3
Hey everyone, this is Chris Auman, President of Sanctuary. Welcome back to The Academy, where you get the tools, tips, and advice you need to…
Podcase Episode #85 – Designed to Grow: Why Design is Key to Marketing Success – Part 2
Hey everyone, this is Chris Auman, President of Sanctuary. Welcome back to The Academy, where you get the tools, tips, and advice you need to…
Podcase Episode #84 – Designed to Grow: Why Design is Key to Marketing Success – Part 1
Today I wanted to make an argument. That is, why I think an investment in design is critical to marketing and ultimately business success. As…
Why Great Design is a Critical Aspect of Digital Marketing Strategy and Success
"Design is the silent ambassador of your brand, and first impressions are its opening statement." – Unknown You’ve invested time, energy, and money into your…
Data-Driven Marketing: How Analytics Can Propel Your Business Growth
In a data-rich world, successful marketing goes beyond intuition; it’s driven by insights into customer behaviors, preferences, and trends. Data-driven marketing allows businesses to create…
Podcase Episode #83 – Retention – How to truly grow your revenue
Today lets talk about customer retention. Retaining customers is how we not only keep our revenue steady, but also create opportunities to increase it. Many…
