Strategy

Preparing for Google’s Page Experience Update Coming in 2021

If you are a marketer for a small business, you know how important your website is to serve your customers. Your website helps promote your…

Purchase a Gift Card or Make a Donation Straight from Your Google My Business Profile

Due to the impact COVID-19 has had on local communities, Google has been working hard to make supporting local businesses easier. Recently, that extended beyond…

GMB Updates Offered During the COVID-19 Crisis to Help Effectively Communicate with Customers

The COVID-19 pandemic has affected almost every business in the country in one way or another. Google was quick to react and offered assistance to…

Positioning Your Company in Difficult Times

In times of crisis like we’re currently experiencing with COVID-19, it can be hard to determine the best way to position your company. Through these…

Roundtable: How to Reach a Quarantined Audience

If you’re like us, you’re most likely doing your best to socially distance yourself to help flatten the curve of this pandemic we’re facing. There’s…

How Digital Marketing Will Help Your Business Survive a Pandemic

We understand that now is a very difficult time for your business. With so much uncertainty, it’s hard to understand what the immediate future holds—and…

3 Habits to Keep Creatives Energized

Here at Sanctuary our first core value is: WE ARE SANCTUARY Sanctuary: n.(sank-choo-air-ee) A place of refuge or asylum. A sheltered, protected place removed from…

Boost Your Digital Marketing Results with Personalization

If you want your company or brand to stand out, you need to personalize your digital marketing tactics to appeal more to potential customers. People…

Push Notifications: What are They and Why are They Important?

When a notification pops up on your phone or computer, it’s pretty hard to ignore, right? That’s the whole idea behind push notifications, and the…

Why Most Websites Should Have Live Chat

Live chat could be holding a lot of untapped potential for your business. In today’s mobile-focused and fast-paced world, customers expect to have questions answered…

Marketing to Gen Z: Tips to Help Get You Started

As a digital marketer, you know that rules and tactics are always changing. It can feel hard to keep up, especially navigating the waters of…

Hyper-personalization. It’s What the Next Era of Digital Marketing is Made of.

Despite the growing percentages of consumers who are concerned about their data privacy (86% according to Smart Insights), 72% of consumers say they will now…

Split Testing 101 – What you need to know

You’ve put a lot of time and money into developing a professional, custom website to promote your top of the line product or service, but your…

10 Pro Tips for Better Cross-Channel Marketing

Consumers engage with brands using a wide variety of different platforms and mediums these days. You need to engage your customers where they’re at and…

Networking with The American Marketing Association

There is a network of marketing professionals that spreads across the United States, bound together by the same mission of educating and equipping others in…