Strategy

Is It Time for Your Business To Include Mobile Marketing In Your Digital Marketing Strategy?

Digital marketing has continuously changed and evolved. Smart marketers are the ones who are able to keep up with what the market wants and needs…

In a Crowded Market, You Either Lead or Get Swallowed: Increasing Traffic for the Senior Housing Market

A website is supposed to do two main things: educate and make a sale. It is simple, beautiful, almost elegant in its way. Some sites…

Six Steps to Transform Your Digital Marketing Efforts in 90 Days

As business leaders, we're all working to increase sales. Given the confidence and a practical approach, we'll invest the time and resources on those activites…

Cool Digital Marketing Ideas for the Local Business Owner

As a local website developer serving the Akron, Canton, & Cleveland areas, we specialize in developing & executing digital marketing strategies. In general, those strategies…

Creative internet marketing

If you're a small business trying to succeed online, here is something to ponder. I was listening to Seth Godin the other day and he…

20 ideas to promote a local website

Driving real traffic to your site these days is a never ending battle that most people think is beyond their reach if they don’t spend…

Notes on the 22 Immutable laws of marketing

This is not a book review and I am not going to fully endorse this book, nor am I going to say that it’s a…

Design is a critical element to your business success online

I'm a designer by trade. I have a degree in graphic design and illustration and design is ultimately what I'm really good at. I appreciate…

Starting and marketing a new business online

For those intrepid, brave souls who just started a business or recently moved to the web you might be wondering where you should start? How…

Wicked cool (and tricky) viral marketing ideas

"But you have to admire the virus. He has a way of living in secrecy until he is so numerous that he wins by sheer…

Donating your business services

You know, in today's economy I'm probably not the only person that's forgot about the option of donating your company services. I really haven't forgot…

Persevere

"In the confrontation between the stream and the rock, the stream always wins--not through strength but by perseverance." - H. Jackson Brown, Jr. I was…

Becoming a trailblazer

I'm sure that you've all read a book on leadership or committed to a leadership training course. We all must learn to be great leaders…

How to choose a domain name

Getting started with a website begins with your address. The magical set of letters and numbers that all start with "http://" that allow users to…