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Strategy
What Does It Mean to Nurture a Customer?
Starting and then strengthening relationships is a critical part of successfully growing any organization. At the heart of this goal is the concept of “nurturing”. Let’s…
Maximizing Business Growth: The Power of Annual and Quarterly Planning
Regardless of a company’s size, planning is an essential step in growth and success. Digital marketing strategy plans serve as essential roadmaps toward growth and…
Metrics for Tracking Customer Retention
"Your best customers are your existing customers. Retain them and you'll be rewarded with their loyalty, advocacy, and ongoing business. Acquiring new customers is important,…
Hubspot’s AI Features and Updates
HubSpot is marking significant strides in the evolution of digital marketing, sales, and customer service tools. With a slew of innovative updates and enhancements, HubSpot…
Establishing Digital Marketing Goals and Coordinating KPIs
Establishing digital marketing goals and coordinating key performance indicators (KPIs) is crucial for ensuring the effectiveness and success of your digital marketing efforts. Keep reading…
Customer Churn Rate: What Is It and How To Calculate It
As a business owner or marketer, you're always looking for ways to improve and grow your company, whether that's through bringing in new business, increasing…
Embracing the concept of Kaizen in Digital Marketing and Business
“The point is not to be perfect, but to be better; flawlessness is impossible.” Kaizen, a Japanese philosophy that translates to "continuous improvement", has been…
How to Create a Customer Retention Strategy
In the fiercely competitive world of business, it is widely acknowledged that keeping your existing customers is not only more cost-effective but also more lucrative…
10 Digital Marketing Best Practices for the New Year
The new year brings new digital marketing challenges and opportunities as technology, tactics, and methodologies continue to advance and evolve at a rapid pace. To…
How to Address Price Increases for Products or Services with Customers
Nothing lasts forever. This is true in business as it is in life, and at some point, you may need to raise your prices to…
Turning Clicks into Conversions: Remarketing Strategies for PPC
Pay-per-click ads are an effective tool for reaching customers and securing conversions. When paired with solid SEO work and a few other key fundamentals, PPC…
Podcast Ep. #75 – Annual Business Planning and The Clarity Break
We're well into the fourth quarter of the year, so today on the Academy I wanted to talk a little bit about strategic business planning.…
How to Find and Understand Your Ideal Audience
When you boil it down, the entire goal of digital marketing is to find your audience out there on the web. If you can find…
Connecting with Customers: A Guide to Creating Buyer Personas
If there is a golden rule to be obeyed in the world of digital marketing, it is this – you need to understand who your…
Podcast Ep. #74 – Accelerating business growth with The Inbound Flywheel Model
Today on the Academy I wanted to compare the traditional approach of selling and servicing customers to a concept that I believe is a better…
