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Strategy
How to Position Your Business in the Right Light
One of the key aspects of being successful with any business venture is positioning. It’s not always good enough to bring a quality product or…
Podcast Ep. #73 – The Value of an SEO SWOT Analysis
Today is another Academy Quick Tip. We're all busy and need to continually learn. But sometimes we just don't have the time to read entire…
Leveraging LinkedIn InMail Ads for B2B Outreach
If you own or operate a business, you should be on LinkedIn. There are simply too many opportunities for connections available on this platform to…
Podcast Ep. #72 – Why The Buyer’s Journey is a map to business success
Today on the Academy we'll talk about a concept that should be central to everything your business does -- The Buyer's Journey. The buyer's journey…
Podcast Ep. #71 – Why having focus, in business and in life, is the key to success
Today on the Academy I wanted to talk about having focus in business and in life. If you're continually struggling to achieve your goals, in…
Why It Can Take Time to See Results with Digital Marketing
Everyone wants fast results. Whether it’s in business or anything else, it’s not fun to wait around to see your hard work start to pay…
Podcast Ep. #70 – INBOUND – Five Principles to Grow Your Business
Today on the Academy we'll talk briefly about 5 principles that summarize why Inbound, conceptually, is a game-changing strategy to grow your business. Unlike traditional…
Seasonality: The Reason Your Results Are Down?
It can be frustrating to see the results from your website decline. Whether you are noticing a dip in traffic, a drop-off in sales, or…
How Much Should I Spend on Digital Marketing?
At this point in history, it’s no longer a matter of whether or not your business should be engaging in digital marketing. Using digital promotional…
Google Maps and Waze Merge Unlocks New Advertising Opportunities in the App
The navigational capability of mobile smartphones is one of the features that have caused these devices to play such a major role in modern life.…
Segmenting Success: How Behavioral Segmentation Transforms Email Marketing
In business, treating all of your leads the same way is a recipe for failure. If you see each customer as exactly the same, you’ll…
How to Build a Business That Survives and Thrives
Building a business is hard work. The rewards can be many, of course, but no one should expect it to be easy. If you are…
How to Navigate Customer Service on Social Media
It’s the ability to communicate directly with customers that gives social media such tremendous power for businesses. Traditional forms of promotion don’t offer this interactive…
How to Run a Content Audit and What to Take Away From It
Content is the lifeblood of a website. When you think about it, a website is little more than a collection of pieces of content that…
A Guide to Google Ads Types and How to Use Them
The power of Google Ads is no secret. In fact, when you were first getting started in digital marketing – or, maybe you are just…
