Implementing more personalization into your email campaigns is key to email marketing success in the age of tailored online experiences.
Data segmentation is crucial for enhancing campaign effectiveness by dividing your email list into distinct groups based on specific criteria, allowing for personalized messages that cater to each segment’s unique needs and preferences.
MARKETING AND GROWTH NEWS
What you need to know:
Brand Building Boom: Marketers focus on rebrands, refreshes and repositionings over splashy creative swings.
Automate or Antiquate: CMO budgets continue to fall as pressure to automate mounts.
Keep the Cookies Coming: Half of marketers surveyed still “depend heavily” on cookies, according to Adobe.
AI Anxiety: Etsy addresses anxiety over AI, and mass manufacturing with a new brand mission.
Networking with Newsletters: LinkedIn is expanding its sponsored articles ad option to sponsored newsletters as well.
Allstar Advertising: The evolution of sports on streaming services presents new advertising opportunities for brands.
From Slump to Skyrocket: The ad industry is outpacing financial forecasts and industry expectations this year.
Accelerate with Automation: LinkedIn is making its automated ‘accelerate’ campaigns available to all brands.
TikTok Takedown: Big brands are reducing TikTok ad spending ahead of US removal.
Customer vs. Computer: 64% of customers would prefer that companies did not use artificial intelligence (AI) in their customer service.
INBOUND
The Power of Propinquity
Personalization is a cornerstone of effective marketing. By harnessing the power of propinquity, businesses can implement highly personalized processes and campaigns that connect with, and resonate deeply with customers based on their needs, location, interests, and behaviors.
BUSINESS GROWTH
How to Budget for Growth
Create financial reporting that your management team can truly understand so you can all make better decisions together about where you need to go next to grow the business — without getting lost in the murky waters of cash flow, EBIDTA, and balance sheets.
KEEPING UP
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