Marketing Brief: What You Need to Stay Ahead This Week

Hello everyone! There’s so much news, advice, and information out there. You can’t read it all — even if it’s a short list of the best articles. So, let me do my part to help with the struggle and summarize three important things that I think you should know or consider this week.

Today, let’s focus on the concept of strategic business partnerships. To get started, here are 3 important stats that you should consider.

• A study by Forrester Research found that partnerships contribute approximately 28% of overall revenue for mature companies.
• Data indicates that involving a partner makes a deal 53% more likely to close, highlighting the effectiveness of collaborative efforts in sales.
• Strategic alliances can provide companies with access to new markets and technologies, facilitating growth and diversification.

Most businesses naturally focus their time and resources on proven sales and marketing tactics to bring in new customers—think networking, sales calls, ads, social media, SEO, and email campaigns. These strategies absolutely work and are essential for growth. But what many companies overlook is the power of forming intentional partnerships, especially locally. When done right, collaborating with the right partner can open up entirely new audiences, boost your credibility, and create momentum that is hard to generate alone.

As a bonus, here are three major benefits of collaborating with other businesses in your area of focus.

1. It Can Build Authority and Trust

When you align your brand with other respected businesses in your community, you instantly gain credibility. It’s the power of association.

2. It Can Expand Your Reach

Every business has its own following. By teaming up with another business, you can introduce your brand to people who may not have heard of you—but who already trust your partner.

3. You Can Create Fresh Content and Marketing Opportunities Together

Creating engaging content consistently can be tough, but partnerships make it easier—and more fun. Co-authored blog posts, behind-the-scenes videos, interviews, and event recaps are all great examples of content that can be produced through collaboration.

If you’re looking to grow your local presence, partnering with like-minded businesses might be the smartest move you make this year. If you’d like to read more on this topic, click here for some deeper thoughts on the topic.

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Check back with me or subscribe over at The Academy because we’ll be talking more about strategic partnerships in the near future.