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Business Growth and Digital Marketing News & Tips 1-28-24
In the fiercely competitive world of business, it is widely acknowledged that keeping your existing customers is not only more cost-effective but also more lucrative…
Business Growth and Digital Marketing News & Tips 1-14-24
With modern consumers becoming more discerning than ever before, personalization and striving to build strong relationships across the entire customer journey play a vital role…
AI or Agency? The pros and cons of a human touch vs artificial intelligence in web design
Your organization’s website is a critical marketing channel. It’s the first impression many customers have of your business and it plays a vital role in…
Understanding Quality Score in PPC Advertising
You may be wondering how you can optimize your online advertising strategy to reach more potential customers. One of the most effective ways to do…
Evolving and Navigating Future SEO Trends and Tactics
The world of digital marketing heavily relies on the implementation of effective SEO strategies. In today's highly competitive online landscape, businesses rely on SEO to…
The Intersection of Social Media and SEO – What you need to know
Introduction: The synergy between social media and Search Engine Optimization (SEO) is a strategic alliance that demands attention. It's not about elusive secrets or digital…
Utilizing GA4 for Enhanced Customer Journey Analysis
Google Analytics (GA4) is an advanced web analytics platform created by Google. If you're new to the idea of using a tool to analyze data,…
A Beginner’s Guide to Welcome Emails
Delving into sophisticated email marketing strategies beyond the conventional email newsletter can sometimes feel overwhelming for business owners and marketers. But there are many opportunities…
How to Create a Customer Retention Strategy
In the fiercely competitive world of business, it is widely acknowledged that keeping your existing customers is not only more cost-effective but also more lucrative…
Business Growth and Digital Marketing News & Tips 12-17-23
As 2023 is coming to a close, the new year will bring new digital marketing challenges and opportunities as technology, tactics, and methodologies continue to…
A Blueprint for Social Media Brand Consistency
With social media, brand identity isn't just a buzzword; it's the silent force shaping how your audience perceives you. As the online space becomes increasingly…
Maximizing ROI with Budgeting and Bidding in Paid Advertising (PPC)
In the vast and often intricate landscape of digital marketing, PPC (Pay-Per-Click) advertising stands tall as both a beacon of opportunity and a potential minefield…
10 Digital Marketing Best Practices for the New Year
The new year brings new digital marketing challenges and opportunities as technology, tactics, and methodologies continue to advance and evolve at a rapid pace. To…
Business Growth and Digital Marketing News & Tips 12-03-23
Supply chain disruptions, shifting consumer behavior and the rising cost of living have all contributed to the perfect storm of inflation. Rising prices can be…
A Guide to Using WordPress Custom Post Types
What's WordPress? Well, if you've ever talked about making a website, you've probably heard of it. This content management system has been around since 2003…
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