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The Academy - Newsletter053122

Business Growth and Digital Marketing News & Tips 1-28-24

In the fiercely competitive world of business, it is widely acknowledged that keeping your existing customers is not only more cost-effective but also more lucrative…

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The Academy - Newsletter040422

Business Growth and Digital Marketing News & Tips 1-14-24

With modern consumers becoming more discerning than ever before, personalization and striving to build strong relationships across the entire customer journey play a vital role…

Articles
AI in Web Design

AI or Agency? The pros and cons of a human touch vs artificial intelligence in web design

Your organization’s website is a critical marketing channel. It’s the first impression many customers have of your business and it plays a vital role in…

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Quality Score in PPC Advertising

Understanding Quality Score in PPC Advertising

You may be wondering how you can optimize your online advertising strategy to reach more potential customers. One of the most effective ways to do…

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Future SEO trends & tactics

Evolving and Navigating Future SEO Trends and Tactics

The world of digital marketing heavily relies on the implementation of effective SEO strategies. In today's highly competitive online landscape, businesses rely on SEO to…

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Social Media and SEO

The Intersection of Social Media and SEO – What you need to know

Introduction: The synergy between social media and Search Engine Optimization (SEO) is a strategic alliance that demands attention. It's not about elusive secrets or digital…

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GA4 for Customer Journey Analysis

Utilizing GA4 for Enhanced Customer Journey Analysis

Google Analytics (GA4) is an advanced web analytics platform created by Google. If you're new to the idea of using a tool to analyze data,…

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Beginner's Guide to Welcome Emails

A Beginner’s Guide to Welcome Emails

Delving into sophisticated email marketing strategies beyond the conventional email newsletter can sometimes feel overwhelming for business owners and marketers. But there are many opportunities…

Articles
Customer Retention Strategy

How to Create a Customer Retention Strategy

In the fiercely competitive world of business, it is widely acknowledged that keeping your existing customers is not only more cost-effective but also more lucrative…

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The Academy - Newsletter

Business Growth and Digital Marketing News & Tips 12-17-23

As 2023 is coming to a close, the new year will bring new digital marketing challenges and opportunities as technology, tactics, and methodologies continue to…

Articles
Social media - branding consistency

A Blueprint for Social Media Brand Consistency

With social media, brand identity isn't just a buzzword; it's the silent force shaping how your audience perceives you. As the online space becomes increasingly…

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Maximizing advertising ROI

Maximizing ROI with Budgeting and Bidding in Paid Advertising (PPC)

In the vast and often intricate landscape of digital marketing, PPC (Pay-Per-Click) advertising stands tall as both a beacon of opportunity and a potential minefield…

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new-year-marketing-best-practices

10 Digital Marketing Best Practices for the New Year

The new year brings new digital marketing challenges and opportunities as technology, tactics, and methodologies continue to advance and evolve at a rapid pace. To…

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The Academy - Marketing Newsletter2

Business Growth and Digital Marketing News & Tips 12-03-23

Supply chain disruptions, shifting consumer behavior and the rising cost of living have all contributed to the perfect storm of inflation. Rising prices can be…

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Wordpress Custom Post Types

A Guide to Using WordPress Custom Post Types

What's WordPress? Well, if you've ever talked about making a website, you've probably heard of it. This content management system has been around since 2003…

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