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Segmenting Success: How Behavioral Segmentation Transforms Email Marketing
In business, treating all of your leads the same way is a recipe for failure. If you see each customer as exactly the same, you’ll…
Podcast Ep. #67 – From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 1)
Today on the Academy we’re going to be talking about Content Marketing. For those who are not familiar with the term or why it might…
How to Create a Blog Content Calendar
Keeping up with a blog is a lot of work. When you first get started with your blog, you might underestimate just how much time…
An Introduction to Inbound content marketing
Content marketing is the art of creating and sharing valuable, relevant, and compelling content to attract, engage, and ultimately convert your audience into loyal fans…
Business Growth and Digital Marketing News & Tips 5-7-23
As you review form submissions for the month, have you noticed an uptick in fake form fills or submissions that are clearly from bots? It’s…
Navigating Website Spam and Fake Form Fills
It’s just a fact of life on the web that you are going to have to deal with some spammers on your website. The motivations…
How Privacy is Impacting Direct Traffic
In the big picture, increasing privacy protections for internet users is a good thing. There are many ways in which the privacy of online users…
How to Build a Business That Survives and Thrives
Building a business is hard work. The rewards can be many, of course, but no one should expect it to be easy. If you are…
How to Navigate Customer Service on Social Media
It’s the ability to communicate directly with customers that gives social media such tremendous power for businesses. Traditional forms of promotion don’t offer this interactive…
Podcast Ep. #66 – Marketing Content Creation: Leveraging A.I. for Greater Quality and Efficiency (Part 3)
Today on the Academy we’re going to continue our series about how to use A.I. (Artificial Intelligence) to jumpstart and improve your marketing content. As…
Business Growth and Digital Marketing News & Tips 4-24-23
Another conversion in the books! But what is it worth to you? By conversion, we mean any action that you would like a customer or…
How to Run a Content Audit and What to Take Away From It
Content is the lifeblood of a website. When you think about it, a website is little more than a collection of pieces of content that…
A Guide to Google Ads Types and How to Use Them
The power of Google Ads is no secret. In fact, when you were first getting started in digital marketing – or, maybe you are just…
Podcast Ep. #65 – Marketing Content Creation: Leveraging A.I. for Greater Quality and Efficiency (Part 2)
Today on the Academy we’re going to continue our series about how to use A.I. (Artificial Intelligence) to jumpstart and improve your marketing content. If…
Importance of a Sitemap for Better Ranking and Higher Traffic
In the never-ending quest for greater search traffic, you might find yourself looking for every little advantage you can find over the competition. Those in…
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