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Business Growth and Digital Marketing News & Tips 4-9-23
As a small business owner, it may be tempting to think of yourself and the business as one and the same – the person is…
How to Get Started with SMS Marketing
As a marketer, your primary objective is to put the right message in front of the right people at the right time. If you can…
How to Outperform Competitors with Facebook Ads
Facebook Ads are one of the best ways to reach your target market, no matter what market niche you happen to be in. With billions…
Winning with Conversion Value: A Guide for Non-Ecommerce Businesses
In the world of ecommerce, there are certain metrics that are just accepted as standard. One of those, conversion value, helps business owners to understand…
Podcast Ep. #64 – Marketing Content Creation: Leveraging A.I. for Greater Quality and Efficiency (Part 1)
Today on the Academy we’re going to kick off a series about how to use A.I. (Artificial Intelligence) to jumpstart and improve your marketing content.…
What You Should Be Getting Out of Your Monthly Marketing ROI Reports
A big part of running a business is making investments. While the biggest investment probably comes upfront when you first get started, you’ll continue to…
How to Grow and Succeed with EOS – The Entrepreneurial Operating System
Systems are everything in business. While it might be tempting to just run your business through sheer hard work and effort, that won’t always get…
The Downfall of Using ChatGPT for Marketing Content
It seems that you can’t go anywhere on the internet these days without running into a discussion about ChatGPT. You might even hear a reference…
Business Growth and Digital Marketing News & Tips 3-27-23
Are you familiar with your average cost-per-conversion or cost-per-lead? Knowing how much it takes to acquire a new customer is an important consideration in your…
Data Privacy Standards
Anyone who owns a website needs to think of the data privacy concerns that their users may have when accessing the site. Of course, data…
Importance of Email List Scrubbing
At this point in the evolution of digital marketing, few people need convincing of the value of an email list. Having a strong list is…
Calculating Customer Lifetime Value
It should be a business’ goal to extract as much value out of each customer as possible. It’s hard to acquire customers, so you want…
Trade Show & Virtual Event Social Media Support
When you go through the effort to attend a trade show or to host a virtual event, you want to get maximum value out of…
Business Growth and Digital Marketing News & Tips 3-12-23
A website audit can be thought of as an overall review of everything that contributes to the health of your site. Just like a financial…
Customer Perceived Value: What Is It and Why Is It Important?
Serving customers is what business is all about. No matter what type of business you are in, there is sure to be some customer that…
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