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Podcast Ep. #63 – How the service function of your business can help you grow revenue
Today's customer is extremely powerful. They're armed with knowledge from technology, social media, review sites, and access to reams of information and data. They have…
Google Ads Cost Per Lead Benchmarks by Industry
Running Google Ads is one of the best ways to bring new people to your site. Not only can you bring in traffic, but you…
Podcast Ep. #62 – Growth with Instagram – Foundational tips and secrets – Part 2
Today on the Academy we’re going to be talking again about Instagram. We're diving into part 2 of our series that's designed to help you…
Content Marketing ROI
In the modern digital age, content marketing is among the leading ways to bring new customers and clients into your organization. That’s not a secret,…
Business Growth and Digital Marketing News & Tips 2-28-23
It’s never easy to close sales when sending out messages to strangers cold. Will they welcome your email message? Will they get annoyed and immediately…
Automation Tactics to Take Your Business to the Next Level
As a business owner or manager, you would be making a big mistake if you ignored the recent surge of viable automation tools hitting the…
Podcast Ep. #61 – Growth with Instagram – Foundational tips and secrets
Today on the Academy we’re going to be talking about Instagram. As a marketer and business owner during the day and an artist in my…
Site Audit Takeaways
A website should be treated as a living thing. If you just park it on a domain and leave it to sit, there is little…
Continuous Improvement of Cold Email Campaigns When Open Rate and CTR are Low
There’s incredible opportunity in cold email, but it’s a challenge nonetheless. It’s never easy to close sales when sending out messages to strangers cold. Will…
Podcast Ep. #60 – How discovering your WHY can deliver true success and happiness
Today on the Academy we’re going to be talking about success and happiness in business, work, and in life. As busy working professionals and business…
Business Growth and Digital Marketing News & Tips 2-12-23
The world of SEO changes fast. Tactics and techniques that work nicely one year can be completely outdated the next. Unfortunately, many digital marketers have…
The Benefits of Virtual Events Remain Post-Pandemic
The pandemic demanded a sudden and dramatic shift in how events were held. Where in-person conferences and trade shows were the standard across nearly every…
How to Boost YouTube Subscribers
Just like Google, YouTube is a large and powerful search engine. You can type in just about anything and find a video that relates to…
Outdated SEO Practices You Shouldn’t Still Be Doing
The world of SEO changes fast. Tactics and techniques that work nicely one year can be completely outdated the next. In order to have success…
Podcast Ep. #59 – What the heck is RevOps?
Today we're going to be starting a new segment called Academy Quick Tips. We're all busy and need to continually learn. But sometimes we just…
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