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Articles
Get started with Google Ads

How to Get Started with Google Ads

Running paid ads is one of the best ways to promote your business in the digital sphere. While there are other places online to run…

Podcasts
Podcast - frictionless - sales - part 3

Podcast Ep. #58 – Frictionless Sales to grow your business (Part 3)

Today on the Academy we’re going to be talking again about sales. Sales grow your company. That’s the bottom line. But just pushing your salespeople…

Articles
customer service software

Customer Service Software Options for Your Website

Providing customer service is one of the core functions of a business. For a business that operates a brick-and-mortar location, that customer service often happens…

News
The Academy - Newsletter 030722

Business Growth and Digital Marketing News & Tips 1-22-23

Don’t be afraid to invest some significant time and effort into your marketing strategy. Digital marketing doesn’t take place in a vacuum… You are entering…

Articles
Sustainable marketing social media

What is Sustainable Marketing and How Can You Leverage Social Media?

It’s always important to take the right approach with your marketing efforts. If you don’t find the right angle to connect with your target audience,…

Articles
Puzzle pieces

How to Create a Digital Marketing Strategy

At first glance, digital marketing can look and feel like an overwhelming task. With so many options out there, and so much fierce competition, it’s…

Podcasts
Podcast - frictionless - sales - part 2

Podcast Ep. #57 – Frictionless Sales to grow your business (Part 2)

Sales grow your company. That’s the bottom line. But just pushing your salespeople to “sell more”, at all costs, is not the ideal solution. There’s…

Podcasts
Podcast - frictionless - sales

Podcast Ep. #56 – Frictionless Sales to grow your business (Part 1)

Sales grow your company. That’s the bottom line. But just pushing your salespeople to “sell more”, at all costs, is not the ideal solution. There’s…

Articles
Competitor Keyword Analysis

Introduction to Competitor Keyword Analysis

Keywords are at the heart of search engine optimization. If you are trying to execute any kind of SEO strategy on your website, you’ll surely…

News
The Academy - Newsletter 022022

Business Growth and Digital Marketing News & Tips 1-08-23

A healthy business is one that consistently hits its goals and sticks to plans for the future. By setting clear goals, and then meeting them…

Articles
Creating new goals in Google analytics

Creating New Goals in Google Analytics

Google Analytics is considered a default tool for nearly every site on the web today. For most people, one of the first things they do…

Podcasts
Podcast - Inbound-marketing-overview

Podcast Ep. #55 – An overview of Inbound Marketing and why it’s a great investment

Today on the Academy I'd like to spend a little time talking about what inbound marketing is and why the approach is a great way…

Articles
Google Ads Extensions

A Guide to Google Ads Extensions

If you have any experience at all in digital marketing, you don’t need an introduction to Google Ads. In fact, you don’t really need to…

Articles
Email marketing for product launch

Leveraging Marketing Emails in Your Product Launch Strategy

Launching a new product is a big event for any business. Whether you launch a new product a few times a year, or maybe only…

Articles
Advertising PPC Audits

How to Perform a Quick PPC Audit to Improve Your Results

Running pay-per-click (PPC) ads is a high-stakes game. On the positive side, a great PPC campaign can deliver incredible results for your business. Ads that…

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