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What’s the Best Time to Send an Email?
The power of email marketing is no secret. Sending marketing messages directly to the inboxes of people who have previously confirmed that they are interested…
Three Habits of Successful Businesses Who Reach Their Goals
A healthy business is one that consistently hits its goals and sticks to plans for the future. By setting clear goals, and then meeting them…
Business Growth and Digital Marketing News & Tips 12-11-22
Conversions are the ultimate goal for most ad campaigns, and every good campaign must lead to a compelling landing page in order to convert. So…
What’s the Weight of Site Speed in Overall Ranking?
In the world of SEO, there is always a latest-and-greatest ranking factor that sites around the globe focus on for a period of time, before…
Podcast Ep. #54 – Our process for annual business planning (Part 2)
Today on the Academy I thought we could spend a little more time talking about yearly planning since we’re approaching the end of the year.…
Podcast Ep. #53 – Our process for annual business planning (Part 1)
Today on the Academy I thought we could spend some time talking about yearly planning since we’re approaching the end of the year. If you…
Business Growth and Digital Marketing News & Tips 11-27-22
In addition to your email list, the data you have on hand from your existing customers (i.e. purchase history) is a gold mine of information…
Podcast Ep. #52 – Essentialism and the 80/20 rule in business and life
Today on the Academy we're going to do another segment that's quick and direct, but hopefully helpful to those who are working hard to start,…
Short-Form Video Content Creation Ideas
It’s not breaking news that short-form video has taken over social media platforms. If you spend any time on social media for personal or professional…
How to Improve Conversion Rates on a Promotional Landing Page
Conversions are the ultimate goal of most ad campaigns. Unless you are running ads purely for brand exposure and nothing else, (which is typically a…
How to Nurture Your Top Spending Customers via Email
The power of email marketing is no secret. If you have made it anywhere at all conducting business online, you’ve likely tapped into the potential…
Podcast Ep. #51 – What is positioning, why it’s important, and how it can grow your business
Today on the Academy we’re starting season #2 of our podcast with a series around an important, but misunderstood and undervalued concept: positioning. If you're…
Business Growth and Digital Marketing News & Tips 11-13-22
Different categories of colors drive human emotions in a specific direction, often on a subconscious level. This is why, if you pay close attention, you’ll…
How to Be Successful with Google Display Ads
Google display ads represent one of the biggest opportunities on the web to put your products and services in front of a massive audience. With…
Color Psychology and Your Website
When building or redesigning a website, there are seemingly endless decisions to be made. From the layout of the pages to the content that you…
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