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Podcast Episode 47 – Your playbook for hiring using digital marketing
Today on the Academy we’re going to be listening in on a recent community training event that we put on at Sanctuary that was led…
Top 10 Google Ranking Factors
Ranking high in the Google search results for important keywords in your industry is a major goal for virtually every marketing department. While it’s not…
Podcast Episode 46 – Rise Above. Advice from “King James” on how to stay motivated and silence your critics.
Today I thought I'd take a different approach to the podcast and take a minor, but important detour and talk about motivation. Here's the full…
Business Growth and Digital Marketing News & Tips 10-02-22
Responsive search ads can be so powerful for testing your messages and finding exactly the right combination of words and statements to connect with your…
Using digital marketing to hire
Today we’re going to be listening in on a recent community training event that we put on at Sanctuary that was led by our Director…
An Introduction to Creating Buyer Personas
As a marketer, it’s essential for you to know your audience. If you don’t know who you are trying to sell to it will be…
Podcast Episode 45 – How customer journey mapping can increase sales
Today on the Academy I wanted to talk about how to close more sales. Sounds like a great topic right? I mean, who doesn't want…
Integrating HubSpot with Google Analytics
For website owners and managers, Google Analytics is a must-have tool. The wealth of information available is simply too valuable to pass up, and as…
Drive Action in the Buyer’s Journey with Social Media
The buyer’s journey is a fundamental concept in marketing. In most cases, when talking about any product or service of at least modest value, potential…
Podcast Episode 44 – How your relationship-building type can bolster or derail your effectiveness
For most people and businesses, relationships are at the heart of what makes them happy AND successful. As a business owner, I know firsthand how…
Business Growth and Digital Marketing News & Tips 9-18-22
The Flywheel Model leans on inbound methodology to build a strong brand that properly serves the market and creates natural momentum to achieve improved results…
Podcast Episode 43 – An interview with Matt Bailey – Entrepreneur, Marketer, Author, Speaker, Educator
Today on the Academy I'm going to be having a wide-ranging conversation with Matt Bailey from SiteLogic. Matt is an industry-leading marketer, educator, speaker, author,…
Use Responsive Search Ads to Test Messages
Responsive search ads have been part of the Google landscape for some time now, even if some marketers have been hesitant to jump on board.…
How Creating a FAQ Page Can Help Increase Rankings and Organic Traffic
Creating a frequently asked questions page on your website is not a new concept. In fact, these kinds of pages have been around since the…
Podcast Episode 42 – Why defining your company purpose can be a game changer
Today on the Academy I wanted to talk about goals and purpose as it relates to starting and running a business. For many people, goals…
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