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Should I Have a Google My Business Profile?
The competition for attention on the web is fierce. No matter what it is you are promoting, you can be sure others are doing the…
Business Growth and Digital Marketing News & Tips 9-04-22
Are you struggling to fill positions within your company? Hiring isn’t just an HR function; digital marketing can play a huge role in attracting the…
The Flywheel Model
There are many different models used by companies in an effort to achieve growth in both the short- and long-term. One of those models—the Flywheel…
Podcast Episode 41 – How inbound marketing can be different, and more effective, than traditional marketing
Today on the Academy I wanted to talk about Inbound marketing. If you've never heard of inbound marketing, check out episodes #30 and #17 for…
A Beginner’s Guide to Cold Email
Email marketing is a great way to engage with your target audience. Despite the many new digital communication tools that have become available over the…
Video Podcast – How digital marketing can help with hiring and retention
View on YouTube Today on The Academy we’ll be talking with Cortney Ayers and Lauren Zils, two extremely experienced marketers who currently lead many of…
Organic Traffic is Down… Now What?
Building up a website to the point that it earns a significant flow of ongoing organic traffic is no easy task. You should feel quite…
Business Growth and Digital Marketing News & Tips 8-21-22
Email marketing is a particularly effective way of building and connecting with an audience. If you manage to get someone onto your email list, that…
3 Quick Fixes to Improve Website Speed
There are few things in the digital sphere that are as important as website speed. If you want to rank well in search results and…
Podcast Episode 40 – How to create a company that is Built To Last (Part 2)
Today on the Academy I wanted to talk again about how to build a lasting company. I'll do this by walking you through the 12…
PPC Audience Targeting and Segmentation
Pay-per-click ads are one of the core elements of most digital marketing campaigns. Whether you use PPC ads as your primary method of lead acquisition,…
Podcast Episode 39 – How to create a company that is Built To Last (Part 1)
Today on the Academy we'll be talking about how to build a lasting company. I'll do this by walking you through the 12 "myths" that…
Business Growth and Digital Marketing News & Tips 8-7-22
For millions of website owners, tracking their site’s performance with Google Analytics is a regular part of their process. But why do so many site…
How to Turn an Existing Landing Page into a Pillar Page
When building or managing a website, it’s important to have clear roles for each of your pages. All pages on a site are not the…
Podcast Episode 38 – How digital marketing can help with hiring and retention
Today on The Academy we’ll be talking with Cortney Ayers and Lauren Zils, two extremely experienced marketers who currently lead many of the efforts here…
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