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Five Most Useful WordPress Plugins for Small Businesses
Plugins are a huge part of what makes WordPress such a wildly popular website platform. Rather than having to custom build any new feature you…
Podcast Episode 32 – Email marketing best practices
SUBSCRIBE TO OUR PODCAST Today on the Academy we’re going to be talking about email. No, not how to send an email to your friends…
How to Increase Conversions and Leads on a Landing Page
To a certain extent, the success or failure of your business ventures online will depend largely on how well your landing pages perform. A great…
Business Growth and Digital Marketing News & Tips 6-12-22
Success with digital marketing lies in the ability to target your efforts toward very specific audiences. Let that sink in a little. You are targeting…
Using Social Media as a Shopping Platform
The popularity of social media needs no introduction. Billions of people around the globe have social media accounts, and countless hours are spent each day…
Customer Journey Mapping for a More Customized Experience
In the days before digital technologies like the internet, selling was a very personal process. As a business owner or sales professional, you worked face…
Podcast Episode 31 – Getting started with SEO – The Basics
SUBSCRIBE TO OUR PODCAST Today we'll start by explaining how it all works and then work to help you craft an actionable plan to get…
10+ reasons why Woo Commerce is a great choice for an e-commerce store
WooCommerce is owned by Automattic, the company that created WordPress. WooCommerce is supported by a passionate community of partners, developers, and business leaders that aim…
Business Growth and Digital Marketing News & Tips 5-31-22
Hello! If you operate in the B2B world, you succeed when your customers succeed. That sounds simplistic, but when it comes down to it, it really…
A Facebook Ads Strategy to Reach the Right Customers
While it seems like just yesterday that Facebook Ads was a new player in the digital marketing landscape, time has passed quickly, and this platform…
Podcast Episode 30 – Inbound Marketing to Grow Your Business
SUBSCRIBE TO OUR PODCAST Inbound is a popular methodology for today’s marketing teams, and for good reason. In this episode, we'll not only dive into…
Optimize Your Time with B2B Marketing Automation
The most valuable resource your organization has available is time. It’s easy to focus on how much money you have available for certain initiatives, or…
Use Blogging to Expand Topic Clusters
The concept of using blogging as a core element of your content marketing strategy is nothing new. For decades now, companies have been using an…
Comparing E-Commerce Platforms: WooCommerce vs. Shopify
In many ways, starting an e-commerce store has never been easier. You don’t need to build any software from scratch or create a custom system…
An Intro to Customer Success Metrics
If you operate in the B2B world, you succeed when your customers succeed. That sounds simplistic, but when it comes down to it, it really…
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