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Retargeting Facebook Ad Traffic for Better Conversions
Have you been running Facebook social media ads for your company? Maybe you’re even having success—great click-through rates, low cost per results and awesome reach.…
Continuous Website Development Means Faster Times to Market, Lower-Risk Releases and an Overall Higher Quality Site
If your website is more than three or four years old, it’s nearly guaranteed to be behind-the-curve in terms of technology, design and current best…
GMB Updates Offered During the COVID-19 Crisis to Help Effectively Communicate with Customers
The COVID-19 pandemic has affected almost every business in the country in one way or another. Google was quick to react and offered assistance to…
Optimizing Events for Google Search: Boost That Attendance!
Visibility for your events is more important than ever, as Google has added some search perks specifically for events. Why is that vital for yours?…
Positioning Your Company in Difficult Times
In times of crisis like we’re currently experiencing with COVID-19, it can be hard to determine the best way to position your company. Through these…
Google’s Latest Update: Mobile First Indexing
Until now, Google has been indexing the desktop version of a page’s content, even though most people search from their phone and receive mobile results.…
Roundtable: How to Reach a Quarantined Audience
If you’re like us, you’re most likely doing your best to socially distance yourself to help flatten the curve of this pandemic we’re facing. There’s…
Google Featured Snippet Update: Position Zero is No More
Google made an announcement earlier this year that featured snippets, which were once considered “position zero”, now count as position one on the first page…
Add Article Structured Data to News Posts to Help Them Stand Out in Search Results
Google recently published an article on best practices for news coverage with Search. In these uncertain and constantly changing times, it’s important to make sure…
How Digital Marketing Will Help Your Business Survive a Pandemic
We understand that now is a very difficult time for your business. With so much uncertainty, it’s hard to understand what the immediate future holds—and…
3 Habits to Keep Creatives Energized
Here at Sanctuary our first core value is: WE ARE SANCTUARY Sanctuary: n.(sank-choo-air-ee) A place of refuge or asylum. A sheltered, protected place removed from…
Website Micro-interactions to Collect Customer Feedback
Your website can do so much more to grow your business than just acting as the online hub for generating leads and sales. Understanding and…
Create Bonus Content/Content Upgrades for Higher Conversion Rates on Key Landing Pages and Blog Posts
Free white paper or ebook downloads are nothing new, but it’s how you frame them that could make a big difference. Content Marketing Institute recently…
Be Present, but Be Patient: The Role of Content in the B2B Buying Journey
Image: CMO by Adobe B2B sales have always been challenging as corporate red tape can deter buying influencers from seeking or suggesting new vendors for…
Online Reputation Management: A Crucial Undertaking for Your Business
As we move into a new decade, the percentage of all goods purchased online continues to grow. It’s estimated that in 2020 people purchasing goods…
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