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Utilize Local Influencers to Connect with Like-Minded People

Every time you scroll through Facebook or Instagram, it seems like there’s a friend or acquaintance talking about a product they love, a new service…

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Connect Faster with Potential Customers Through Voice Search

Over the past few years, people across the world have been changing their searching behaviors from clicking on a smartphone keyboard to an easier, more…

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Google’s Position Zero: The Ultimate SEO Achievement

Have you started to notice that Google Search results look a little different lately? If you’ve Googled a question, it’s likely you’ve seen information in…

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Why Most Websites Should Have Live Chat

Live chat could be holding a lot of untapped potential for your business. In today’s mobile-focused and fast-paced world, customers expect to have questions answered…

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Influencer Marketing: Real People Sharing the Benefits of Your Brand

Think about the last time a friend or family member told you about a product. It’s likely you felt more apt to try it because…

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Listening to a podcast on iPhone

Google is Indexing Podcasts in Search Results. Are You Ready?

Earlier this year, Google began automatically transcribing podcasts to make them searchable in the Google Podcasts app. Just a few months later, Google started indexing…

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Members of Gen Z using technology

Marketing to Gen Z: Tips to Help Get You Started

As a digital marketer, you know that rules and tactics are always changing. It can feel hard to keep up, especially navigating the waters of…

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Hyper-personalization improves digital marketing results.

Hyper-personalization. It’s What the Next Era of Digital Marketing is Made of.

Despite the growing percentages of consumers who are concerned about their data privacy (86% according to Smart Insights), 72% of consumers say they will now…

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Spotify Podcast Advertising begins a new wave of podcast growth. Learn more.

Everything You Need to Know About Spotify’s Expanded Ad Capabilities

Early in 2019, Spotify spent $400 million to acquire podcast companies Paracst, Gimlet and Anchor and has been busy building up a repertoire of exclusive…

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Google Search Screen

Google Search in 2019

Google has recently released a list of additional features that are aiding in the discovery of web pages. With a focus on making search results…

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Facebook Shrinks Mobile Newsfeed Ad Space

As of Monday, August 19, Facebook has modified the requirements for ad creative. This includes a change in the aspect ratios for images on it’s…

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split testing diagram

Split Testing 101 – What you need to know

You’ve put a lot of time and money into developing a professional, custom website to promote your top of the line product or service, but your…

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Man on his mobile phone

Mobile-First Index: A Heads Up on Google’s Latest Change

Another Google update? We know what you mean. It seems Google is constantly changing and tweaking their algorithm in an effort to improve their search…

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10 Pro Tips for Better Cross-Channel Marketing

Consumers engage with brands using a wide variety of different platforms and mediums these days. You need to engage your customers where they’re at and…

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How Important is Google

How Important is Google to Local Businesses? In digital marketing and the world of SEO, we focus a good portion of our efforts on getting…

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