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Using Images for SEO Success
With the Super Bowl right around the corner, there’s always a ton of buzz around the commercials, of course. Who’s going to have the best…
Big data meets social marketing. Is your CRM Strategy changing with the times?
Database Marketing and CRM have always been about leveraging information (transactions, demographics, lifestyles, behaviors) to optimize company-to-customer relationships, right? It’s a win-win whereby: Customers are…
5 Landing Page Optimization Tips for Increased Adwords PPC Conversions
If you find yourself frequenting the business section of your local Barnes & Noble or the Business section of Amazon's Book category, you've probably heard…
How SEO is helping Ohio manufacturers grow their businesses
Ohio Manufacturing is not dead. At least, not from what I've seen. The manufacturers we work with, and there are more than you'd expect, have…
4 Organic Search Marketing Trends to Look for
This year was an interesting year for SEO’s and internet marketing professionals alike. With Google releasing algorithm updates like they were going out of style,…
Improve your Small Business PPC Results with Google AdWords Ad Extensions
As a small business owner or marketing manager, you most likely have (or have often thought you should have) an active Google Adwords PPC account.…
People can feel perfection
"People can feel perfection." - Disney Imagineer John Hench I was recently inspired by an article that I read regarding how Disney doesn't micromanage, they overmanage.…
What can you expect when implementing a content marketing campaign?
Ohio business leaders are coming to embrace the concept of 'content marketing.' The transition from traditional outbound 'interruption' based marketing to an inbound or content…
A Local SEO Glossary of Terms
NOTE: This is an ongoing work in progress. Please email me if you'd like to contribute to this SEO glossary. To help you get started…
Yext, Localeze or UBL for Local SEO
I recently answered a question over at SEOMOZ and weighed in with my opinion on the value of these local search/business data distribution services and…
An effective link building strategy
I'm a huge proponent of building links through developing great content. We've had tremendous success generating traffic and links for our clients using this tactic…
Why Local SEO can be hard
It should be said before you begin a local SEO campaign, successful local SEO can be HARD. As with all good things in life, your…
Using Twitter to engage with local customers and clients
After trying to use Twitter in several different ways and finding little success over the years, I think I have enough failures under my belt…
Why Local Search Engine Optimization is Important for Small Businesses & Marketers
When you need a local service, what's your first course of action? Most people these days would say that they hop on their computer and…
The mobile website vs. app debate – What’s the best choice?
I've been asked many times regarding my opinion on whether a client should develop an app or just focus on their website. Apps are all…
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