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Google Ads Spring Cleaning: Pausing Low-Activity Keywords to Sharpen Your Focus
Google Ads is about to get a little tidier. Starting June 2024, they'll be giving your account a spring cleaning by automatically pausing keywords that…
Business Growth and Digital Marketing News & Tips 5-14-24
Calculating return on investment (ROI) allows marketers to evaluate the success of their campaigns and determine which initiatives deliver the highest returns. However, accurately measuring…
Mastering Social Selling with LinkedIn Sales Navigator
Social selling has revolutionized the way businesses approach sales, allowing professionals to leverage social networks to find and engage prospects. Social selling has recently been…
What Does It Mean to Nurture a Customer?
Starting and then strengthening relationships is a critical part of successfully growing any organization. At the heart of this goal is the concept of “nurturing”. Let’s…
Why, Where and How: Email Marketing Strategies for Success
The first email was sent in 1971. Since then, the number of daily email users has grown to an expected 4.6 billion users by 2025.…
Ad Group Organization in PPC Campaigns: A Comprehensive Guide
As marketers, we're constantly striving to reach the right audience with the right message at the right time. In the realm of paid search advertising,…
Business Growth and Digital Marketing News & Tips 4-28-24
Whether it’s urging visitors to make a purchase, subscribe to a newsletter, request a demo, or download a resource, a clearly written and well-designed call-to-action…
Measuring ROI with HubSpot: Demonstrating Marketing Impact
In the fast-paced world of digital marketing, proving Return on Investment (ROI) is vital for validating marketing efforts and budget allocation. Yet, accurately measuring ROI…
Understanding Form Spam
Even if you have never heard of the term “spam” before in relation to websites and email communication, you have most likely still experienced it…
Calls to Action: The Key to Website Conversions
When it comes to designing an effective website, the call to action (CTA) is a pivotal element, serving as a beacon to encourage conversions and…
Business Growth and Digital Marketing News & Tips 4-14-24
Did you know? It’s five to twenty-five times more expensive to acquire a new customer than to retain an existing one. Increasing customer retention by…
Content Creation Ideas to Attract and Engage New Customers
Do you feel stuck trying to create new content without seeing the engaging results you were hoping for? Continuously producing engaging content is a challenge…
Maximizing Business Growth: The Power of Annual and Quarterly Planning
Regardless of a company’s size, planning is an essential step in growth and success. Digital marketing strategy plans serve as essential roadmaps toward growth and…
The Power of Storytelling Through Social Media
When was the last time you were so caught up in a good story that it became all you could think about? The art of…
Business Growth and Digital Marketing News & Tips 3-28-24
With the desire for precise measurement tools to determine ROI, there has been a rise in attention metrics. These metrics, which often utilize eye-tracking data,…
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