Podcast Episode #90 – Personal Branding – The Artist Becoming The Art

Today, I want to take you on a bit of a journey — part cultural history, part personal branding, part reflection on how we show up in the world of business.

Recently, I was watching The Warhol Diaries on Netflix — if you haven’t seen it yet, it’s highly recommended. It’s a deep, fascinating look at Andy Warhol’s life, his mind, his art, and honestly, all the weirdness and brilliance that made him who he was.

While watching the documentary, there was a moment that really hit me — and honestly, it’s been bouncing around in my head ever since: the idea that an artist can become the art.

Andy Warhol didn’t just create art — he was art. His silver wig, those iconic sunglasses, that monotone voice, and the whole air of mystery that followed him around — all of that was as intentional as his paintings of Marilyn Monroe or those Campbell’s soup cans.

In fact, for a lot of people, when you hear the name “Andy Warhol,” you probably picture him first — before you think about his work. And that wasn’t an accident.

As I was reflecting on that idea, I realized how incredibly relevant it is for us today as working professionals, especially in this digital world where we’re all online, engaging on social media, and putting ourselves out there in some way.

If you’re a working professional — you are a brand. Andy Warhol figured that out long before the rest of us caught on. How you present yourself to the world matters.

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Sound intriguing? Let’s jump into it.

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