Articles

How to Generate Repeat Sales with Email Automation

The hardest thing to do in business is to earn a new customer. For someone who has never purchased from you previously, to commit to…

Keys to Designing a Successful B2B Website

Building any website is a challenge. But, building an amazing website is an even bigger mountain to climb. There are many different parts of the…

How Much Should I Spend on Digital Marketing?

At this point in history, it’s no longer a matter of whether or not your business should be engaging in digital marketing. Using digital promotional…

Google Maps and Waze Merge Unlocks New Advertising Opportunities in the App

The navigational capability of mobile smartphones is one of the features that have caused these devices to play such a major role in modern life.…

Feature, Benefit, Feeling: A Framework for Improving PPC Ad Copywriting

There is simply no substitute for great PPC (pay-per-click) copy with Google Ads. Sure, you can do tons of keyword research, get to know your…

Segmenting Success: How Behavioral Segmentation Transforms Email Marketing

In business, treating all of your leads the same way is a recipe for failure. If you see each customer as exactly the same, you’ll…

How to Create a Blog Content Calendar

Keeping up with a blog is a lot of work. When you first get started with your blog, you might underestimate just how much time…

An Introduction to Inbound content marketing

Content marketing is the art of creating and sharing valuable, relevant, and compelling content to attract, engage, and ultimately convert your audience into loyal fans…

Navigating Website Spam and Fake Form Fills

It’s just a fact of life on the web that you are going to have to deal with some spammers on your website. The motivations…

How Privacy is Impacting Direct Traffic

In the big picture, increasing privacy protections for internet users is a good thing. There are many ways in which the privacy of online users…

How to Build a Business That Survives and Thrives

Building a business is hard work. The rewards can be many, of course, but no one should expect it to be easy. If you are…

How to Navigate Customer Service on Social Media

It’s the ability to communicate directly with customers that gives social media such tremendous power for businesses. Traditional forms of promotion don’t offer this interactive…

How to Run a Content Audit and What to Take Away From It

Content is the lifeblood of a website. When you think about it, a website is little more than a collection of pieces of content that…

A Guide to Google Ads Types and How to Use Them

The power of Google Ads is no secret. In fact, when you were first getting started in digital marketing – or, maybe you are just…

Importance of a Sitemap for Better Ranking and Higher Traffic

In the never-ending quest for greater search traffic, you might find yourself looking for every little advantage you can find over the competition. Those in…