Articles

How to Get Started with SMS Marketing

As a marketer, your primary objective is to put the right message in front of the right people at the right time. If you can…

How to Outperform Competitors with Facebook Ads

Facebook Ads are one of the best ways to reach your target market, no matter what market niche you happen to be in. With billions…

Winning with Conversion Value: A Guide for Non-Ecommerce Businesses

In the world of ecommerce, there are certain metrics that are just accepted as standard. One of those, conversion value, helps business owners to understand…

What You Should Be Getting Out of Your Monthly Marketing ROI Reports

A big part of running a business is making investments. While the biggest investment probably comes upfront when you first get started, you’ll continue to…

How to Grow and Succeed with EOS – The Entrepreneurial Operating System

Systems are everything in business. While it might be tempting to just run your business through sheer hard work and effort, that won’t always get…

The Downfall of Using ChatGPT for Marketing Content

It seems that you can’t go anywhere on the internet these days without running into a discussion about ChatGPT. You might even hear a reference…

Data Privacy Standards

Anyone who owns a website needs to think of the data privacy concerns that their users may have when accessing the site. Of course, data…

Importance of Email List Scrubbing

At this point in the evolution of digital marketing, few people need convincing of the value of an email list. Having a strong list is…

Calculating Customer Lifetime Value

It should be a business’ goal to extract as much value out of each customer as possible. It’s hard to acquire customers, so you want…

Trade Show & Virtual Event Social Media Support

When you go through the effort to attend a trade show or to host a virtual event, you want to get maximum value out of…

Customer Perceived Value: What Is It and Why Is It Important?

Serving customers is what business is all about. No matter what type of business you are in, there is sure to be some customer that…

Google Ads Cost Per Lead Benchmarks by Industry

Running Google Ads is one of the best ways to bring new people to your site. Not only can you bring in traffic, but you…

Content Marketing ROI

In the modern digital age, content marketing is among the leading ways to bring new customers and clients into your organization. That’s not a secret,…

Automation Tactics to Take Your Business to the Next Level

As a business owner or manager, you would be making a big mistake if you ignored the recent surge of viable automation tools hitting the…

Site Audit Takeaways

A website should be treated as a living thing. If you just park it on a domain and leave it to sit, there is little…