Articles

Continuous Improvement of Cold Email Campaigns When Open Rate and CTR are Low

There’s incredible opportunity in cold email, but it’s a challenge nonetheless. It’s never easy to close sales when sending out messages to strangers cold. Will…

The Benefits of Virtual Events Remain Post-Pandemic

The pandemic demanded a sudden and dramatic shift in how events were held. Where in-person conferences and trade shows were the standard across nearly every…

How to Boost YouTube Subscribers

Just like Google, YouTube is a large and powerful search engine. You can type in just about anything and find a video that relates to…

Outdated SEO Practices You Shouldn’t Still Be Doing

The world of SEO changes fast. Tactics and techniques that work nicely one year can be completely outdated the next. In order to have success…

How to Get Started with Google Ads

Running paid ads is one of the best ways to promote your business in the digital sphere. While there are other places online to run…

Customer Service Software Options for Your Website

Providing customer service is one of the core functions of a business. For a business that operates a brick-and-mortar location, that customer service often happens…

What is Sustainable Marketing and How Can You Leverage Social Media?

It’s always important to take the right approach with your marketing efforts. If you don’t find the right angle to connect with your target audience,…

How to Create a Digital Marketing Strategy

At first glance, digital marketing can look and feel like an overwhelming task. With so many options out there, and so much fierce competition, it’s…

Introduction to Competitor Keyword Analysis

Keywords are at the heart of search engine optimization. If you are trying to execute any kind of SEO strategy on your website, you’ll surely…

Creating New Goals in Google Analytics

Google Analytics is considered a default tool for nearly every site on the web today. For most people, one of the first things they do…

A Guide to Google Ads Extensions

If you have any experience at all in digital marketing, you don’t need an introduction to Google Ads. In fact, you don’t really need to…

Leveraging Marketing Emails in Your Product Launch Strategy

Launching a new product is a big event for any business. Whether you launch a new product a few times a year, or maybe only…

How to Perform a Quick PPC Audit to Improve Your Results

Running pay-per-click (PPC) ads is a high-stakes game. On the positive side, a great PPC campaign can deliver incredible results for your business. Ads that…

What’s the Best Time to Send an Email?

The power of email marketing is no secret. Sending marketing messages directly to the inboxes of people who have previously confirmed that they are interested…

Three Habits of Successful Businesses Who Reach Their Goals

A healthy business is one that consistently hits its goals and sticks to plans for the future. By setting clear goals, and then meeting them…