Articles

What’s the Weight of Site Speed in Overall Ranking?

In the world of SEO, there is always a latest-and-greatest ranking factor that sites around the globe focus on for a period of time, before…

Short-Form Video Content Creation Ideas

It’s not breaking news that short-form video has taken over social media platforms. If you spend any time on social media for personal or professional…

How to Improve Conversion Rates on a Promotional Landing Page

Conversions are the ultimate goal of most ad campaigns. Unless you are running ads purely for brand exposure and nothing else, (which is typically a…

How to Nurture Your Top Spending Customers via Email

The power of email marketing is no secret. If you have made it anywhere at all conducting business online, you’ve likely tapped into the potential…

How to Be Successful with Google Display Ads

Google display ads represent one of the biggest opportunities on the web to put your products and services in front of a massive audience. With…

Color Psychology and Your Website

When building or redesigning a website, there are seemingly endless decisions to be made. From the layout of the pages to the content that you…

Click-Through Rates: Benchmarks + How to Increase CTR

For a digital marketer, click-through rate is one of the fundamental metrics that will be used in many different applications. It’s hard to talk about…

Improving Facebook Ad Management

Facebook is a great place to advertise your goods and services. The size of the platform speaks for itself, and there are plenty of targeting…

How to Craft a Business Mission Statement

As a business owner, the list of things you have to do is a long one. There are countless things needed to get the business…

Rolling Out Customer Match Lists to All Accounts and What This Means for Targeting

Proper targeting is a fundamental piece of the marketing equation. It’s great to craft creative, impactful messages about your products and services, but those messages…

A New Trend in Website Design: Incorporating Illustrations and Abstract Designs for Bolder, More Unique Experiences

It’s easy enough to forget about the importance of website design when building out your pages. With so much focus on content – both for…

Monthly Newsletter Ideas to Fuel Your Content Marketing Strategy

Newsletters are a great way to stay in touch with your audience and communicate information about new products, services, and ideas. Once you get your…

Top 10 Google Ranking Factors

Ranking high in the Google search results for important keywords in your industry is a major goal for virtually every marketing department. While it’s not…

An Introduction to Creating Buyer Personas

As a marketer, it’s essential for you to know your audience. If you don’t know who you are trying to sell to it will be…

Integrating HubSpot with Google Analytics

For website owners and managers, Google Analytics is a must-have tool. The wealth of information available is simply too valuable to pass up, and as…