Articles

What is Marketing Automation?

Marketing is an essential function for any business. No product or service, no matter how great it may be, sells itself. If you have been…

A Beginner’s Guide to WordPress Websites

For a small business owner, the world of digital marketing can feel like a big, scary place with so many options to navigate. Sure, you…

Social Media Metrics You Should Be Tracking to Measure Your Success

(Updated 1/22) Determining which social media metrics to measure in your digital marketing can be confusing and a bit overwhelming, and quite honestly hard to…

Organic Social Content Ideas to Help You Engage with Your Followers

Today’s small business owners need to get in front of their customers in ways far different than those in the past. To stay top of…

How to Grow Your Following on Social Media—and Why It Matters

As a business owner, your goal is to provide an excellent product or service for your customers. However, if you don’t make reasonable efforts to…

Three Ways Digital Marketing Can Help Grow Your Business

It doesn’t matter what industry you’re in, digital marketing plays an essential role in any business’s growth. We’ve found that people are more likely to…

Paid Search Ads: The Key to Getting More Leads?

For nearly any business goal, there's a short-term solution and a long-tail strategy that can be created to help reach that goal. Similarly, when it…

Intro to Social Media for Businesses

As a business owner who is relatively inexperienced with new digital marketing tactics, it’s easy to feel overwhelmed with the idea of creating and building…

PPC Ads for Beginners: Everything You Need to Know About Pay-Per-Click Ads and How to Get Started

As a small business, you have to allocate your marketing spend carefully, paying close attention to generating maximum return on investment. Where does PPC fit…

Go from Implementing Individual Digital Marketing Tactics to Comprehensive Campaigns

So, you’re hosting a virtual event/live webinar next month and want to get as many people as possible to sign up and attend. You’ve decided…

Five Reasons to Choose WordPress as Your CMS

You can have the most beautiful, aesthetically pleasing website out there… that does nothing for your business. Not only is a website’s design and appearance…

Getting Customers Back to Your Website with Retargeting Ads

The internet represents the greatest marketing opportunity on earth. Simply put, no other platform can reach even a fraction of the audience that can be…

Audience Targeting Strategies for Social Media Ads

Social media advertising is essential if you are looking to expand your reach to new target audiences—and fast. Several studies show that organic reach is…

Metrics You Should Be Tracking to Measure Success with Digital Marketing

Digital marketing provides an exciting way to reach a large audience—measurably and cost-effectively. With digital marketing, you can reach far more customers than you can…

Top 4 Tips for Optimizing Landing Pages for Conversions

Have you ever been redirected to another website after clicking on an ad or a promotional link? That new website is, in actuality, a landing…