Articles

Google’s Position Zero: The Ultimate SEO Achievement

Have you started to notice that Google Search results look a little different lately? If you’ve Googled a question, it’s likely you’ve seen information in…

Why Most Websites Should Have Live Chat

Live chat could be holding a lot of untapped potential for your business. In today’s mobile-focused and fast-paced world, customers expect to have questions answered…

Influencer Marketing: Real People Sharing the Benefits of Your Brand

Think about the last time a friend or family member told you about a product. It’s likely you felt more apt to try it because…

Google is Indexing Podcasts in Search Results. Are You Ready?

Earlier this year, Google began automatically transcribing podcasts to make them searchable in the Google Podcasts app. Just a few months later, Google started indexing…

Marketing to Gen Z: Tips to Help Get You Started

As a digital marketer, you know that rules and tactics are always changing. It can feel hard to keep up, especially navigating the waters of…

Hyper-personalization. It’s What the Next Era of Digital Marketing is Made of.

Despite the growing percentages of consumers who are concerned about their data privacy (86% according to Smart Insights), 72% of consumers say they will now…

Everything You Need to Know About Spotify’s Expanded Ad Capabilities

Early in 2019, Spotify spent $400 million to acquire podcast companies Paracst, Gimlet and Anchor and has been busy building up a repertoire of exclusive…

Google Search in 2019

Google has recently released a list of additional features that are aiding in the discovery of web pages. With a focus on making search results…

Facebook Shrinks Mobile Newsfeed Ad Space

As of Monday, August 19, Facebook has modified the requirements for ad creative. This includes a change in the aspect ratios for images on it’s…

Split Testing 101 – What you need to know

You’ve put a lot of time and money into developing a professional, custom website to promote your top of the line product or service, but your…

Mobile-First Index: A Heads Up on Google’s Latest Change

Another Google update? We know what you mean. It seems Google is constantly changing and tweaking their algorithm in an effort to improve their search…

10 Pro Tips for Better Cross-Channel Marketing

Consumers engage with brands using a wide variety of different platforms and mediums these days. You need to engage your customers where they’re at and…

How Important is Google

How Important is Google to Local Businesses? In digital marketing and the world of SEO, we focus a good portion of our efforts on getting…

Shorter Isn’t Always Better: Strategic Approaches to Mobile Copy

Over a decade ago we were preaching “content is king” - long before the field of content marketing was an actual thing. Sure good design,…

Email Marketing Campaign Stats

Emails, are you sick of them yet? On any given day I can expect to receive between 30-50 emails, and I know people who receive…