Articles

Networking with The American Marketing Association

There is a network of marketing professionals that spreads across the United States, bound together by the same mission of educating and equipping others in…

Four Core Marketing Principles

Marketing your company or brand can often seem like a daunting task. Many business owners have trouble even knowing where to start. If you are…

Mobile Website Speed Matters

Own a smartphone? What ways do you use it? Well the answer for most of us is “for nearly everything.” Facebook, Google, email, maps, games…

Combating The Negative Review

Have you ever Googled your business name? Try it. Like what you see? If not, you’re not alone. Every year millions of dollars are spent…

Search Engine Local Ranking Factors

Ever wonder what it takes to rank high in the search engines? Ranking factors, despite being perceived as a great mystery, are in reality relatively…

Social Media 101

The presentation shares successful, trending Social Marketing Strategies to reach new customers, keep an eye on competitors trending events, and keep existing fans around much…

How to Evaluate SEO Providers & Avoid the Sketchy Ones

The world of Search Engine Optimization (SEO) and Google always seem to be clouded in mystery. Even though it’s 2016 and Google has been around…

5 Sketchy SEO Tactics

Back in 2012, Chris Auman wrote an article titled “5 SEO Tactics to Avoid at all Costs.” Needless to say, a lot has changed over…

Mobile First – What you need to know

We’ve heard a lot lately about mobile websites, responsive websites, mobile marketing and having a ‘mobile first’ approach to your web design and digital marketing.…

The Value of Evergreen Content to Small Businesses

While the tools and rules of digital marketing constantly evolve, one truth remains: content is core to an effective website marketing effort. For a site…

Getting the Most out of Google Analytics

As a small business owner, you have many things to keep track of. What visitors are doing on your website may be on that list,…

Pinterest – What’s Pin Going On

For those of you that might not be aware of Pinterest, we think it’s time to get pinning on your board. In a snapshot, Pinterest…

Internal Linking Tactics

When reviewing a site from an SEO and overall web design perspective, one thing I always include on my checklist is internal linking. We can…

5 Best Practices for Retargeting Campaigns

Retargeting is an extremely valuable tool in the digital marketer’s toolbox. It can impact the bottom line of any business if done correctly. Using this…

Getting Online Reviews

They say any press is good press in Hollywood. In some cases that might be true, but in the respected business world a bad review…