Articles

Three Steps for Mobile Success

As a business owner in North Canton, there is no doubt that you have seen the shift of marketing. From mailings to local newspaper advertisements…

Social Media: The Inside Scoop

This is the fifth and final post in our series of understanding how Social Media works and how to tie it into a Digital Marketing Strategy.…

Determining a Social Media Strategy

Determining a Social Media Strategy This is the fourth post in our series of understanding how Social Media works and how to tie it into…

Social Media Research: Know What Works

Social Media Research: Know What Works This is the third post in our series of understanding how Social Media works and how to tie it…

Social Media Research: Know Thyself

This is the second post in our series on understanding how Social Media works and how to tie it into a Digital Marketing Strategy. The…

Digital Marketing & Social Media Series

Digital Marketing and Social Media The world of Social Media has changed over the years. What has its roots in simply befriending someone or following…

Google Mobilegeddon Is Here – What you need to know

In a new, ongoing monthly report, our company President Chris Auman strives to identify the one big digital marketing news story that you need to know about.…

Google Mobile Friendly Update

Do you already have a mobile-friendly web design? Better be sure of that! On April 21, 2015 Google’s mobile ranking factors will kick in. Those…

Running a Sale This Spring? Create Urgency with This Sweet, New Tool!

Living in Northeast Ohio, I've heard firsthand from our brick and mortar retail clients that this winter was tough for business. You and your staff…

The Secret to Ensuring Your Amplified Content Isn’t Just Click Bait

The places we spend our time on the internet these days (ahem, Facebook) are rife with junk to keep us entertained while we should be…

Content Amplification in a Nutshell

Content Amplification is the buzzword for digital marketing, and understanding what it means is the first step to putting it to work for your business.…

5 Tips to Nail Planning your Content Marketing Campaign

If you were to sit back and look at content marketing efforts from a bird's eye view, you'll notice that there is an awful lot…

How to Amplify Your Content

If you’ve been operating within the world of digital marketing recently, I can almost guarantee that you’ve heard the phrase “Content Marketing”. Everyone is talking…

Local Search Tactics Phase 6: Enterprise Specific Local SEO

In Phase 6 of our Massive Guide to Local Search Tactics we look at special challenges related to working with larger companies. The following are…

Local Search Tactics Phase 5: Secondary Offsite Local Strategies

If you've mastered the SEO basics in the first four phases of our Massive Guide to Local Search Tactics, or you happen to have unlimited…